BrightTALK vs. Vimeo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightTALK
Score 7.3 out of 10
N/A
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.N/A
Vimeo
Score 7.9 out of 10
N/A
Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
$9
per month
Pricing
BrightTALKVimeo
Editions & Modules
No answers on this topic
Starter
$9
per month
Standard
$25
per month
Advanced
$65
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
BrightTALKVimeo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
BrightTALKVimeo
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightTALK
8.2
2 Ratings
9% above category average
Vimeo
-
Ratings
Dashboards8.52 Ratings00 Ratings
Data exportability8.01 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
BrightTALK
8.7
2 Ratings
7% above category average
Vimeo
-
Ratings
High quality audio9.52 Ratings00 Ratings
Mobile support8.01 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
BrightTALK
9.1
2 Ratings
10% above category average
Vimeo
-
Ratings
Calendar integration10.02 Ratings00 Ratings
Record meetings / events8.52 Ratings00 Ratings
Slideshows10.02 Ratings00 Ratings
Event registration8.02 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
BrightTALK
7.5
2 Ratings
11% below category average
Vimeo
-
Ratings
Audience polling7.01 Ratings00 Ratings
Q&A8.02 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
BrightTALK
7.8
2 Ratings
8% below category average
Vimeo
-
Ratings
Participant roles & permissions7.52 Ratings00 Ratings
Confidential attendee list8.01 Ratings00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
BrightTALK
9.0
1 Ratings
12% above category average
Vimeo
-
Ratings
Branding options8.01 Ratings00 Ratings
Integration to Marketing Automation10.01 Ratings00 Ratings
Video Marketing
Comparison of Video Marketing features of Product A and Product B
BrightTALK
-
Ratings
Vimeo
4.1
36 Ratings
55% below category average
Lead generation00 Ratings4.521 Ratings
Video personalization00 Ratings5.933 Ratings
eCommerce00 Ratings3.113 Ratings
Support for advertisements00 Ratings2.514 Ratings
Video SEO00 Ratings5.026 Ratings
Integration to Marketing Automation00 Ratings3.720 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
BrightTALK
-
Ratings
Vimeo
1.0
10 Ratings
146% below category average
Integration to Salesforce.com00 Ratings1.06 Ratings
Integration to Marketo00 Ratings1.06 Ratings
Integration to HubSpot00 Ratings1.06 Ratings
Integration to Eloqua00 Ratings1.04 Ratings
Integration to LMS00 Ratings1.07 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
BrightTALK
-
Ratings
Vimeo
7.5
37 Ratings
15% below category average
Video access controls00 Ratings7.737 Ratings
User management00 Ratings7.734 Ratings
Video link sharing00 Ratings8.235 Ratings
Internal video00 Ratings7.733 Ratings
External video00 Ratings6.334 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
BrightTALK
-
Ratings
Vimeo
6.7
38 Ratings
23% below category average
Player customization00 Ratings5.130 Ratings
Embedded videos00 Ratings8.237 Ratings
Video quality / Bandwidth controls00 Ratings8.136 Ratings
Mobile compatibility00 Ratings5.237 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
BrightTALK
-
Ratings
Vimeo
5.7
34 Ratings
28% below category average
A/B testing00 Ratings1.612 Ratings
Streaming quality reports00 Ratings7.216 Ratings
Per viewer tracking00 Ratings5.823 Ratings
Per video tracking00 Ratings7.129 Ratings
Video analytics dashboard00 Ratings6.627 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
BrightTALK
-
Ratings
Vimeo
5.5
37 Ratings
43% below category average
On-Demand video00 Ratings3.123 Ratings
Live streaming00 Ratings6.814 Ratings
Impact of streaming on network00 Ratings1.119 Ratings
Video upload & format support00 Ratings6.135 Ratings
Video library / File management00 Ratings8.233 Ratings
Video portal00 Ratings7.824 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
BrightTALK
-
Ratings
Vimeo
4.4
27 Ratings
59% below category average
Audience polling00 Ratings1.16 Ratings
Audience Q&A / Live chat00 Ratings5.98 Ratings
Video comments00 Ratings6.027 Ratings
Best Alternatives
BrightTALKVimeo
Small Businesses
ClickMeeting
ClickMeeting
Score 9.5 out of 10
Wistia
Wistia
Score 8.8 out of 10
Medium-sized Companies
ClickMeeting
ClickMeeting
Score 9.5 out of 10
Flipgrid
Flipgrid
Score 1.4 out of 10
Enterprises
ON24
ON24
Score 8.6 out of 10
Panopto
Panopto
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightTALKVimeo
Likelihood to Recommend
8.5
(5 ratings)
5.5
(41 ratings)
Usability
9.0
(2 ratings)
9.0
(1 ratings)
Support Rating
3.0
(2 ratings)
5.6
(9 ratings)
User Testimonials
BrightTALKVimeo
Likelihood to Recommend
BrightTALK
BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.
Read full review
Vimeo
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
Read full review
Pros
BrightTALK
  • Training
  • Product explanation.
  • Suggestive referrals.
Read full review
Vimeo
  • User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
  • Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
  • As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
Read full review
Cons
BrightTALK
  • Our sphere is healthcare and I would appreciate even more customization to this sector.
  • Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
  • More of the local live events, love these.
Read full review
Vimeo
  • Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
  • "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
  • Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
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Usability
BrightTALK
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
Read full review
Vimeo
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
Read full review
Support Rating
BrightTALK
We have not had to contact support.
Read full review
Vimeo
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
Read full review
Alternatives Considered
BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Read full review
Vimeo
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
Read full review
Return on Investment
BrightTALK
  • For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
  • Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
  • This allows us to easily connect with our audience and the platform is low maintenance for us.
Read full review
Vimeo
  • It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
  • The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
  • The tool has allowed students in other countries to access content faster.
  • NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
Read full review
ScreenShots