Bronto Marketing Platform (discontinued) vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bronto Marketing Platform (discontinued)
Score 7.9 out of 10
N/A
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A
Microsoft Dynamics 365
Score 7.7 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
$44
per month
Pricing
Bronto Marketing Platform (discontinued)Microsoft Dynamics 365
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bronto Marketing Platform (discontinued)Microsoft Dynamics 365
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsRequest pricing at info@bronto.com.
More Pricing Information
Community Pulse
Bronto Marketing Platform (discontinued)Microsoft Dynamics 365
Top Pros
Top Cons
Features
Bronto Marketing Platform (discontinued)Microsoft Dynamics 365
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.4
58 Ratings
8% below category average
Microsoft Dynamics 365
-
Ratings
WYSIWYG email editor7.050 Ratings00 Ratings
Dynamic content6.450 Ratings00 Ratings
Ability to test dynamic content6.449 Ratings00 Ratings
Landing pages4.525 Ratings00 Ratings
A/B testing9.055 Ratings00 Ratings
Mobile optimization7.850 Ratings00 Ratings
Email deliverability reporting9.4114 Ratings00 Ratings
List management7.456 Ratings00 Ratings
Triggered drip sequences8.448 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.6
57 Ratings
1% below category average
Microsoft Dynamics 365
-
Ratings
Dashboards7.857 Ratings00 Ratings
Standard reports7.856 Ratings00 Ratings
Custom reports7.143 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.1
70 Ratings
4% above category average
Customer data management / contact management00 Ratings8.169 Ratings
Workflow management00 Ratings7.467 Ratings
Territory management00 Ratings8.251 Ratings
Opportunity management00 Ratings8.463 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.266 Ratings
Contract management00 Ratings8.552 Ratings
Quote & order management00 Ratings8.548 Ratings
Interaction tracking00 Ratings7.860 Ratings
Channel / partner relationship management00 Ratings8.151 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
7.2
55 Ratings
5% below category average
Case management00 Ratings7.551 Ratings
Call center management00 Ratings8.145 Ratings
Help desk management00 Ratings6.049 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.0
67 Ratings
4% above category average
Lead management00 Ratings8.561 Ratings
Email marketing00 Ratings7.462 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.1
64 Ratings
6% above category average
Task management00 Ratings7.859 Ratings
Billing and invoicing management00 Ratings8.144 Ratings
Reporting00 Ratings8.553 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.8
65 Ratings
15% above category average
Forecasting00 Ratings8.755 Ratings
Pipeline visualization00 Ratings9.161 Ratings
Customizable reports00 Ratings8.564 Ratings
Customization
Comparison of Customization features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.3
67 Ratings
8% above category average
Custom fields00 Ratings8.466 Ratings
Custom objects00 Ratings8.361 Ratings
Scripting environment00 Ratings8.348 Ratings
API for custom integration00 Ratings8.052 Ratings
Security
Comparison of Security features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.4
62 Ratings
0% below category average
Single sign-on capability00 Ratings8.756 Ratings
Role-based user permissions00 Ratings8.057 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.3
37 Ratings
12% above category average
Social data00 Ratings8.436 Ratings
Social engagement00 Ratings8.137 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
7.8
56 Ratings
6% above category average
Marketing automation00 Ratings7.856 Ratings
Compensation management00 Ratings7.829 Ratings
Platform
Comparison of Platform features of Product A and Product B
Bronto Marketing Platform (discontinued)
-
Ratings
Microsoft Dynamics 365
8.5
48 Ratings
13% above category average
Mobile access00 Ratings8.548 Ratings
Best Alternatives
Bronto Marketing Platform (discontinued)Microsoft Dynamics 365
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.6 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
SAP Business ByDesign
SAP Business ByDesign
Score 7.7 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
SAP Business ByDesign
SAP Business ByDesign
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bronto Marketing Platform (discontinued)Microsoft Dynamics 365
Likelihood to Recommend
8.1
(60 ratings)
8.0
(89 ratings)
Likelihood to Renew
8.0
(5 ratings)
8.0
(20 ratings)
Usability
9.0
(1 ratings)
7.8
(19 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
2.0
(4 ratings)
7.9
(13 ratings)
Online Training
8.0
(1 ratings)
7.5
(2 ratings)
Implementation Rating
9.0
(2 ratings)
9.5
(8 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.3
(3 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Bronto Marketing Platform (discontinued)Microsoft Dynamics 365
Likelihood to Recommend
The Bronto Marketing Platform
If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
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Microsoft
1. Lead Management - Microsoft Dynamics 365 is well suited for lead management. It provides a streamlined process for capturing, tracking, and managing leads. It allows users to capture leads from a variety of sources, such as web forms, emails, and social media. It also provides a centralized view of all of the lead data, allowing users to quickly identify hot leads and take action.

2. Automating Sales Processes - Microsoft Dynamics 365 is also well suited for automating sales processes. It allows users to create custom workflows and assign tasks to team members. This helps increase efficiency and streamline sales processes. It also allows users to track and analyze customer data, allowing sales teams to better understand their customer's needs and provide tailored solutions.

3. Customer Service and Support - Microsoft Dynamics 365 is also well suited for customer service and support. It provides a central platform for tracking customer inquiries and requests. It also allows users to create custom dashboards and reports, helping to easily identify customer trends and issues. This helps customer service teams to quickly address customer needs and provide a better level of service.
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Pros
The Bronto Marketing Platform
  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
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Microsoft
  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
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Cons
The Bronto Marketing Platform
  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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Microsoft
  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
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Likelihood to Renew
The Bronto Marketing Platform
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
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Microsoft
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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Usability
The Bronto Marketing Platform
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
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Microsoft
My review can help others to choose the correct CRM like Microsoft Dynamics 365 CRM. I see lots of great things in Microsoft Dynamics 365 that make your business easy and smooth also MS allows users to customize the software according to their needs. So Thought I should share my experience with others.
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Reliability and Availability
The Bronto Marketing Platform
I never experienced any downtime.
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Microsoft
No answers on this topic
Performance
The Bronto Marketing Platform
No issues.
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Microsoft
No answers on this topic
Support Rating
The Bronto Marketing Platform
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
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Microsoft
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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Online Training
The Bronto Marketing Platform
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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Microsoft
No answers on this topic
Implementation Rating
The Bronto Marketing Platform
Easy to set up.
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Microsoft
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
The Bronto Marketing Platform
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
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Microsoft
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
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Contract Terms and Pricing Model
The Bronto Marketing Platform
No answers on this topic
Microsoft
On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
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Professional Services
The Bronto Marketing Platform
No answers on this topic
Microsoft
My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
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Return on Investment
The Bronto Marketing Platform
  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
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Microsoft
  • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
  • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
  • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
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ScreenShots