What users are saying about
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119 Ratings
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Top Rated
569 Ratings

Bronto

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Score 8.4 out of 100

Microsoft Dynamics 365

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Score 7.9 out of 100

Likelihood to Recommend

Bronto

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Jason Bean | TrustRadius Reviewer

Microsoft Dynamics 365

All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Patrick Stephens | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Bronto
8.1
Microsoft Dynamics 365
WYSIWYG email editor
Bronto
7.9
Microsoft Dynamics 365
Dynamic content
Bronto
7.7
Microsoft Dynamics 365
Ability to test dynamic content
Bronto
7.7
Microsoft Dynamics 365
Landing pages
Bronto
6.5
Microsoft Dynamics 365
A/B testing
Bronto
8.6
Microsoft Dynamics 365
Mobile optimization
Bronto
8.3
Microsoft Dynamics 365
Email deliverability reporting
Bronto
9.2
Microsoft Dynamics 365
List management
Bronto
8.5
Microsoft Dynamics 365
Triggered drip sequences
Bronto
8.8
Microsoft Dynamics 365

Reporting & Analytics

Bronto
7.7
Microsoft Dynamics 365
Dashboards
Bronto
8.2
Microsoft Dynamics 365
Standard reports
Bronto
8.0
Microsoft Dynamics 365
Custom reports
Bronto
6.9
Microsoft Dynamics 365

Sales Force Automation

Bronto
Microsoft Dynamics 365
8.0
Customer data management / contact management
Bronto
Microsoft Dynamics 365
8.5
Workflow management
Bronto
Microsoft Dynamics 365
7.8
Territory management
Bronto
Microsoft Dynamics 365
8.0
Opportunity management
Bronto
Microsoft Dynamics 365
8.5
Integration with email client (e.g., Outlook or Gmail)
Bronto
Microsoft Dynamics 365
7.9
Contract management
Bronto
Microsoft Dynamics 365
7.4
Quote & order management
Bronto
Microsoft Dynamics 365
7.5
Interaction tracking
Bronto
Microsoft Dynamics 365
8.0
Channel / partner relationship management
Bronto
Microsoft Dynamics 365
7.9

Customer Service & Support

Bronto
Microsoft Dynamics 365
8.2
Case management
Bronto
Microsoft Dynamics 365
8.6
Call center management
Bronto
Microsoft Dynamics 365
7.8
Help desk management
Bronto
Microsoft Dynamics 365
8.3

Marketing Automation

Bronto
Microsoft Dynamics 365
8.0
Lead management
Bronto
Microsoft Dynamics 365
8.2
Email marketing
Bronto
Microsoft Dynamics 365
7.7

CRM Project Management

Bronto
Microsoft Dynamics 365
7.9
Task management
Bronto
Microsoft Dynamics 365
7.8
Billing and invoicing management
Bronto
Microsoft Dynamics 365
8.0
Reporting
Bronto
Microsoft Dynamics 365
7.9

CRM Reporting & Analytics

Bronto
Microsoft Dynamics 365
7.9
Forecasting
Bronto
Microsoft Dynamics 365
7.6
Pipeline visualization
Bronto
Microsoft Dynamics 365
8.5
Customizable reports
Bronto
Microsoft Dynamics 365
7.7

Customization

Bronto
Microsoft Dynamics 365
8.0
Custom fields
Bronto
Microsoft Dynamics 365
8.2
Custom objects
Bronto
Microsoft Dynamics 365
8.1
Scripting environment
Bronto
Microsoft Dynamics 365
7.9
API for custom integration
Bronto
Microsoft Dynamics 365
8.0

Security

Bronto
Microsoft Dynamics 365
8.8
Single sign-on capability
Bronto
Microsoft Dynamics 365
8.8
Role-based user permissions
Bronto
Microsoft Dynamics 365
8.7

Social CRM

Bronto
Microsoft Dynamics 365
7.6
Social data
Bronto
Microsoft Dynamics 365
7.5
Social engagement
Bronto
Microsoft Dynamics 365
7.7

Integrations with 3rd-party Software

Bronto
Microsoft Dynamics 365
8.0
Marketing automation
Bronto
Microsoft Dynamics 365
8.1
Compensation management
Bronto
Microsoft Dynamics 365
7.8

Platform

Bronto
Microsoft Dynamics 365
7.4
Mobile access
Bronto
Microsoft Dynamics 365
7.4

Pros

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Anonymous | TrustRadius Reviewer

Cons

Bronto

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Justin Pink | TrustRadius Reviewer

Likelihood to Renew

Bronto

Bronto 8.3
Based on 5 answers
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
Jason Bean | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.9
Based on 19 answers
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place.We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade.We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Chris Jensen | TrustRadius Reviewer

Usability

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 8.9
Based on 8 answers
Things can always be better, but the recent improvements with the Unified Interface have improved both the mobile version and the web application. And effectively making D365 CE customization, formerly known as XRM, part of the Power Platform as a model-driven PowerApp says a lot about the focus for Microsoft. They've vastly modernized the interface for customizers even in the last six months, and with CRM data now being the Common Data Service, this only goes to show that Microsoft will continue to focus on D365 CE functionality and make more and more usability improvements. Microsoft only continues to connect D365 CE to other tools, obviously PowerApps but Flow, SharePoint, Office 365 Groups, OneNote, and Power BI as well, for example, making the tools even more powerful than they are alone. They become both easier to use and can make solving real business problems easier as well.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Performance

Bronto

Bronto 8.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Support Rating

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 10.0
Based on 1 answer
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski | TrustRadius Reviewer

Online Training

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.5
Based on 2 answers
No answer on this topic is available.

Implementation Rating

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.2
Based on 4 answers
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Sara Tsoodle | TrustRadius Reviewer

Alternatives Considered

Bronto

Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
Alexander Cooper | TrustRadius Reviewer

Return on Investment

Bronto

  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Johnathan Karch | TrustRadius Reviewer

Microsoft Dynamics 365

  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Anonymous | TrustRadius Reviewer

Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Microsoft Dynamics 365

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bronto
8.4
Microsoft Dynamics 365
8.3

Likelihood to Renew

Bronto
8.3
Microsoft Dynamics 365
7.9

Usability

Bronto
9.0
Microsoft Dynamics 365
8.9

Reliability and Availability

Bronto
10.0
Microsoft Dynamics 365

Performance

Bronto
8.0
Microsoft Dynamics 365

Support Rating

Bronto
2.0
Microsoft Dynamics 365
10.0

Online Training

Bronto
8.0
Microsoft Dynamics 365
7.5

Implementation Rating

Bronto
9.0
Microsoft Dynamics 365
9.2

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