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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score7.5 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Sparkcentral (discontinued)

    Score10 out of 10
    N/ASparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.N/A
    Pricing
    BufferSparkcentral (discontinued)
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    No answers on this topic
    Offerings
    Pricing Offerings
    BufferSparkcentral (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    BufferSparkcentral (discontinued)
    Considered Both Products
    Buffer
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    30 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    85%
    Happy with the feature set
    28 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    26 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    No answers on this topic
    Features
    BufferSparkcentral (discontinued)
    Publishing
    Comparison of Publishing features of Buffer and Sparkcentral (discontinued)
    Feature
    Buffer
    7.8
    77 Ratings
    4% below category average
    Sparkcentral (discontinued)
    -
    Ratings
    Content planning and scheduling8.677 Ratings00 Ratings
    Content optimization7.370 Ratings00 Ratings
    Workflow management7.566 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Sparkcentral (discontinued)
    Feature
    Buffer
    6.9
    70 Ratings
    12% below category average
    Sparkcentral (discontinued)
    -
    Ratings
    Campaign success analytics6.970 Ratings00 Ratings
    Account management
    Comparison of Account management features of Buffer and Sparkcentral (discontinued)
    Feature
    Buffer
    8.1
    72 Ratings
    2% above category average
    Sparkcentral (discontinued)
    -
    Ratings
    Role-based user permissions & privileges8.259 Ratings00 Ratings
    Mobile access7.968 Ratings00 Ratings
    Best Alternatives
    BufferSparkcentral (discontinued)
    Small Businesses
    Sendible
    Score6.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Khoros Service
    Score8.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Brand Embassy (discontinued)
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BufferSparkcentral (discontinued)
    Likelihood to Recommend
    7.4
    (97 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    8.0
    (15 ratings)
    8.7
    (4 ratings)
    Usability
    8.4
    (33 ratings)
    10.0
    (1 ratings)
    Availability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (24 ratings)
    10.0
    (3 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferSparkcentral (discontinued)
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Discontinued Products
    Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
    Incentivized
    Read full review
    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
    Read full review
    Discontinued Products
    • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
    • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
    • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
    Read full review
    Discontinued Products
    • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
    • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
    • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
    Incentivized
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
    Read full review
    Discontinued Products
    Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
    Read full review
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
    Read full review
    Discontinued Products
    The system meets all my expectations.
    Incentivized
    Read full review
    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
    Read full review
    Discontinued Products
    Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
    Incentivized
    Read full review
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
    Read full review
    Discontinued Products
    Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
    Incentivized
    Read full review
    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Discontinued Products
    • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
    • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
    • Customer satisfaction has seemed to increase while using this tool.
    • Being able to add notes with the customers address and phone info is awesome as well.
    Incentivized
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics