Burrelles MYNEWSDASH vs. Critical Mention

As a basic media monitoring service, BurrellesLuce offers a great value. If you need fancier reporting, more in-depth monitoring, etc., there are other services - but they charge a lot more.

Incentivized

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.

Incentivized

• It's a competitively priced service for media monitoring.
• It offers quick overviews and we get monthly and yearly reports on placement values.
• It's easy to use.

Incentivized

• Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
• The ability to create tailored clips of each mention and quickly share them is unparalleled.
• The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.

Incentivized

• Occasionally placements are missed and other times we get clips that are not for us. These mistakes have been taken care of fast and seamlessly.

Incentivized

• I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
• One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
• Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.

Incentivized

I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective

Incentivized

It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips

Incentivized

Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.

Incentivized

Critical Mention implementation was easy and fast. Their support and training were awesome.

Incentivized

We use Cision for media databases mostly. In the past we've used a variety of clipping services. For social media we use Hootsuite, mention, viraltag, etc.

Incentivized

Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to

Incentivized

• It's a great tool to use for monitoring and reporting on clips generated and their value
• Clients can easily see media value generated each month
• The generated value might not be 100% "true" but offers a great measuring tool

Incentivized

• Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
• One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
• Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.

Incentivized