Bynder vs Frontify

• Searching Imagery: The way imagery is filtered in Bynder is what drew us to the software in the first place. The filters we were able to set up makes finding approved imagery much easier. You're able to use the filters to drill down to very specific images (ie: smiling woman coconut farmer), where that process used to require us to search through several folders on our filing system to find the right photo.
• Metadata/Tagging: This is along the same line as searching but the metadata and tagging in the portal makes it so easy to find exactly what you're looking for.
• User Experience: The ease of use is one of my favorite features. We were able to roll this program out to over 70 people (some who didn't speak English as their first language) with minimal training and even less support needed after launching.
• Downloading Options: We like being able to give our staff several options for downloading whether they need a PSD image for graphic design, a high-resolution print ready image, or just a low-resolution screen-ready image. This allows us to field even less requests for specific sizes or file types.

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• Customization
• Collaboration
• Real-Time Updates

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• Bynder Guidelines - not much customization available, looks like a blog but we use it for a different purpose and would like to customize the format.
• Sharing assets - we wish we could share single assets with our entire org (not just those with a login) via a link that is only accessible to those with an org email.
• Duplicate assets - I wish Bynder could detect a duplicate asset that is uploaded.

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• I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
• Having sections for voice and personality would be great.
• The ability to export a brand document to a .PDF to share with partners.

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• While we don't track exact metrics around our digital assets, I can confidently say that Bynder has cut down on time significantly for our communications team. We no longer spend 20-30 minutes searching for photos or selecting photos for our colleagues -- now we go straight to Bynder to find it, and our colleagues can do the same.

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• Central management of assets
• Easy to share information
• Real-time editing of information

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