Likelihood to Recommend
It's well suited to be your overall repository of content... especially diverse content. It's less useful for content-in-development as the version control is not what it could be for documents that are being collaborated on by multiple people. But once the thing is done, and you have a final version (at least for now) then Bynder's your best choice.
It depends on what the colleagues needs are. I think it is GREAT for visual brand management, but it does not (or I have not noticed) have the ability to really have brand descriptions and verbiage of different length (50, 100, 250 words, etc) or other written instructions for how to write, who should have a voice, how social media is handled, etc.
- Searching Imagery: The way imagery is filtered in Bynder is what drew us to the software in the first place. The filters we were able to set up makes finding approved imagery much easier. You're able to use the filters to drill down to very specific images (ie: smiling woman coconut farmer), where that process used to require us to search through several folders on our filing system to find the right photo.
- Metadata/Tagging: This is along the same line as searching but the metadata and tagging in the portal makes it so easy to find exactly what you're looking for.
- User Experience: The ease of use is one of my favorite features. We were able to roll this program out to over 70 people (some who didn't speak English as their first language) with minimal training and even less support needed after launching.
- Downloading Options: We like being able to give our staff several options for downloading whether they need a PSD image for graphic design, a high-resolution print ready image, or just a low-resolution screen-ready image. This allows us to field even less requests for specific sizes or file types.
- Bynder Guidelines - not much customization available, looks like a blog but we use it for a different purpose and would like to customize the format.
- Sharing assets - we wish we could share single assets with our entire org (not just those with a login) via a link that is only accessible to those with an org email.
- Duplicate assets - I wish Bynder could detect a duplicate asset that is uploaded.
- I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
- Having sections for voice and personality would be great.
- The ability to export a brand document to a .PDF to share with partners.
Likelihood to Renew
No answers yet
No answers on this topic
Based on 1 answer
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.
Return on Investment
- While we don't track exact metrics around our digital assets, I can confidently say that Bynder has cut down on time significantly for our communications team. We no longer spend 20-30 minutes searching for photos or selecting photos for our colleagues -- now we go straight to Bynder to find it, and our colleagues can do the same.
Premium Consulting/Integration Services
Entry-level set up fee?
Bynder Editions & Modules
|Enterprise Brand Portal||1|
Additional Pricing DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules you need.
Premium Consulting/Integration Services—
Entry-level set up fee?
Frontify Editions & Modules