CallFire vs. MomentFeed

If you need to find a test candidate for your client quickly, this is one of the best ways. Pull yourself a hot list of a couple hundred potential candidates and load them in to CallFire. Then get ready to hit about 50-60 calls per hour. You should have a great test candidate for your client in about 24 hours! It's amazing how quickly you can show your clients the true speed of your company.

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It is my absolute recommendation for anyone at a multi-location, brick-and-mortar business that is consumer-focused. I haven't demoed any other tools that could come close to meeting the needs that I would have either at my previous agency role for clients or currently at my client-side job. However, not all companies that have a footprint/distribution in multiple areas are suited; I had a brewery client with a presence in multiple states (their products were in stores and salespeople were staffed in the area), but given MomentFeed's basis in listing data around physical locations, there wasn't a real way that the product could have accommodated. Cases like that are a square peg/round hole situation.

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• CallFire provides detailed analytics that show what/when callers select within the phone system
• The text message broadcast feature is a game changer. This allows a company to dispatch text campaigns with specific calls-to-action, with tracking analytics.
• The voice broadcast feature allows a mass automated message to be sent to client phones. This saves a lot of time when the same notification needs to go out to multiple clients.

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• Central platform format - great for multi-unit brands.
• Versatile when using for multiple pages and corresponding channels.

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• The services are easy to use and robust, but there is room for improvement. Unfortunately, not much has changed over the last 2 years of use. There haven't been any new features or innovations in that time.
• API integration and automation is not easy for most folks to jump into and there is very little technical support or documentation to take advantage of such features.
• The standard reports are generally sufficient, but there isn't any customization or intelligence available.

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• More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
• Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
• Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.

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There is no reason not to, it has proven effective in the usage

Support has been perfect. This company has an awesome culture as well

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

CallFire has a pricing structure that is attractive to us as a small business. The "pay as you use" options helps us keep our overhead low, especially with so many softwares already in our tech stack. It's a tremendous value for the cost!

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I have not personally used Yext, but after a couple demos I didn't find that it fit the needs of my past clients or current company as much as MomentFeed could; I had also heard horror stories about how Yext effectively holds listing data hostage or simply removes it once you are no longer a customer.

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• I sent out a broadcast message pretty deep in our data base, well three years out. I had one customer come in and buy thanking me for contacting her.
• Our holiday season was up 35% over last year, this year we used CallFire more than we did in the past.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased star-ratings=increase in click-thru rates.
• Increased star-ratings=increase in sales.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info