CallidusCloud LeadRocket (discontinued) vs. Customer.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallidusCloud LeadRocket (discontinued)
Score 8.6 out of 10
N/A
CallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.
$50
per user per month
Customer.io
Score 8.4 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Pricing
CallidusCloud LeadRocket (discontinued)Customer.io
Editions & Modules
Marketing
$50
per user per month
No answers on this topic
Offerings
Pricing Offerings
CallidusCloud LeadRocket (discontinued)Customer.io
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
CallidusCloud LeadRocket (discontinued)Customer.io
Top Pros
Top Cons
Features
CallidusCloud LeadRocket (discontinued)Customer.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CallidusCloud LeadRocket (discontinued)
6.5
3 Ratings
18% below category average
Customer.io
-
Ratings
WYSIWYG email editor6.63 Ratings00 Ratings
Landing pages6.43 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CallidusCloud LeadRocket (discontinued)
6.5
3 Ratings
17% below category average
Customer.io
-
Ratings
Lead scoring and grading8.01 Ratings00 Ratings
Data quality management6.43 Ratings00 Ratings
Automated sales alerts and tasks5.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CallidusCloud LeadRocket (discontinued)
5.0
1 Ratings
40% below category average
Customer.io
-
Ratings
Social sharing and campaigns5.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CallidusCloud LeadRocket (discontinued)
6.4
3 Ratings
17% below category average
Customer.io
-
Ratings
Role-based workflow & approvals6.43 Ratings00 Ratings
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User Ratings
CallidusCloud LeadRocket (discontinued)Customer.io
Likelihood to Recommend
2.9
(15 ratings)
9.8
(8 ratings)
Likelihood to Renew
6.0
(13 ratings)
-
(0 ratings)
Usability
7.4
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(2 ratings)
-
(0 ratings)
User Testimonials
CallidusCloud LeadRocket (discontinued)Customer.io
Likelihood to Recommend
Discontinued Products
We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Read full review
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Pros
Discontinued Products
  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Read full review
Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
Read full review
Cons
Discontinued Products
  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
Read full review
Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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Likelihood to Renew
Discontinued Products
Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
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Customer.io
No answers on this topic
Usability
Discontinued Products
Very easy to use and designed well.
Read full review
Customer.io
No answers on this topic
Support Rating
Discontinued Products
It has declined since we started with this company and it could be better.
Read full review
Customer.io
No answers on this topic
Alternatives Considered
Discontinued Products
We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
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Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
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Return on Investment
Discontinued Products
  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Read full review
Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Read full review
ScreenShots

CallidusCloud LeadRocket (discontinued) Screenshots

Screenshot of Gain superior lead intelligence as you capture behavioral information such as path-to-discovery, areas of interest, level of engagement, and focus of each visit.Screenshot of See detailed information about who visits your website: prospects, leads, partners, or competitors.Screenshot of Create, test, schedule, automate, and measure email campaigns and nurture campaign workflows.Screenshot of Plan, automate and monitor complex, multi-step, trigger-based lead nurturing campaigns.Screenshot of Create, edit, and deploy your landing pages in minutes.

Customer.io Screenshots

Screenshot of account performance visible at a glance from the Dashboard view.Screenshot of Drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of Localization for global audiences. One message delivered in multiple languages.Screenshot of Triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of Data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.