Campaigner vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 2.2 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Pricing
CampaignerIterable
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CampaignerIterable
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
CampaignerIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
6.3
4 Ratings
26% below category average
Iterable
8.0
58 Ratings
3% above category average
WYSIWYG email editor8.04 Ratings7.951 Ratings
Dynamic content4.04 Ratings8.453 Ratings
Ability to test dynamic content4.04 Ratings6.453 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing3.03 Ratings8.556 Ratings
Mobile optimization7.04 Ratings7.951 Ratings
Email deliverability reporting6.04 Ratings6.956 Ratings
List management8.04 Ratings9.257 Ratings
Triggered drip sequences9.02 Ratings8.851 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.7
4 Ratings
50% below category average
Iterable
7.3
57 Ratings
3% below category average
Dashboards5.01 Ratings7.957 Ratings
Standard reports8.04 Ratings7.757 Ratings
Custom reports1.03 Ratings6.550 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Campaigner
-
Ratings
Iterable
7.0
55 Ratings
8% below category average
API00 Ratings8.051 Ratings
Role-based workflow & approvals00 Ratings6.646 Ratings
Customizability00 Ratings6.549 Ratings
Best Alternatives
CampaignerIterable
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaignerIterable
Likelihood to Recommend
2.0
(5 ratings)
8.8
(59 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.3
(2 ratings)
Usability
5.0
(2 ratings)
9.1
(2 ratings)
Availability
-
(0 ratings)
8.9
(3 ratings)
Performance
-
(0 ratings)
8.5
(3 ratings)
Support Rating
1.0
(2 ratings)
9.1
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(3 ratings)
User Testimonials
CampaignerIterable
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
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Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
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Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
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Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
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Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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Iterable
Extremely easy to use, deeply integrated into our infrastructure
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Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Reliability and Availability
Ziff Davis Inc
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
Ziff Davis Inc
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
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Scalability
Ziff Davis Inc
No answers on this topic
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
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ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms