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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campaigner

    Score2 out of 10
    N/ACampaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. Campaigner advanced features include A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

    $14

    per month

    SMTP2GO

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…

    $10

    Monthly or Annual Monthly email quota

    Pricing
    CampaignerSMTP2GO
    Editions & Modules
    Essentials
    $14
    per month
    Advanced
    $35
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    CampaignerSMTP2GO
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing includes support and onboarding.
    More Pricing Information
    Community Pulse
    CampaignerSMTP2GO
    Considered Both Products
    Ziff Davis Inc
    No answer on this topic
    SMTP2GO
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    98 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    97 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    98 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    98 Answers
    Features
    CampaignerSMTP2GO
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campaigner and SMTP2GO
    Feature
    Campaigner
    6.3
    4 Ratings
    24% below category average
    SMTP2GO
    -
    Ratings
    WYSIWYG email editor8.04 Ratings00 Ratings
    Dynamic content4.04 Ratings00 Ratings
    Ability to test dynamic content4.04 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing3.03 Ratings00 Ratings
    Mobile optimization7.04 Ratings00 Ratings
    Email deliverability reporting6.04 Ratings00 Ratings
    List management8.04 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campaigner and SMTP2GO
    Feature
    Campaigner
    4.7
    4 Ratings
    47% below category average
    SMTP2GO
    -
    Ratings
    Dashboards5.01 Ratings00 Ratings
    Standard reports8.04 Ratings00 Ratings
    Custom reports1.03 Ratings00 Ratings
    Best Alternatives
    CampaignerSMTP2GO
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaignerSMTP2GO
    Likelihood to Recommend
    2.0
    (5 ratings)
    9.0
    (98 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.1
    (3 ratings)
    Usability
    5.0
    (2 ratings)
    8.2
    (1 ratings)
    Support Rating
    1.0
    (2 ratings)
    9.1
    (4 ratings)
    User Testimonials
    CampaignerSMTP2GO
    Likelihood to Recommend
    Ziff Davis Inc
    Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
    Incentivized
    Read full review
    SMTP2GO
    It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
    Incentivized
    Read full review
    Pros
    Ziff Davis Inc
    • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
    • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
    • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
    Read full review
    SMTP2GO
    • adding senders or domains to improve email deliverability
    • you don't have to deal with RBL to white list an IP address previously used for spaming
    • Control panel gives you enough flexibility without a cluttered UI
    • Everything you need is well documented
    • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
    Read full review
    Cons
    Ziff Davis Inc
    • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
    • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
    • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
    Incentivized
    Read full review
    SMTP2GO
    • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
    Incentivized
    Read full review
    Likelihood to Renew
    Ziff Davis Inc
    I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
    Read full review
    SMTP2GO
    Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
    Read full review
    Usability
    Ziff Davis Inc
    Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
    Incentivized
    Read full review
    SMTP2GO
    While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
    Incentivized
    Read full review
    Support Rating
    Ziff Davis Inc
    Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
    Incentivized
    Read full review
    SMTP2GO
    When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
    Incentivized
    Read full review
    Alternatives Considered
    Ziff Davis Inc
    MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
    Incentivized
    Read full review
    SMTP2GO
    It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
    Incentivized
    Read full review
    Return on Investment
    Ziff Davis Inc
    • We are able to sell Campaigner as a premium feature
    • The plans can be a bit pricey
    • We do cover cost by using their flexible "bucket" model.
    Incentivized
    Read full review
    SMTP2GO
    • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
    • More cost efficient than paying for several different email accounts.
    • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
    Read full review
    ScreenShots

    SMTP2GO Screenshots

    Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.