TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canva

    Score9.1 out of 10
    N/ACanva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).

    $12.95

    per month

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
    Pricing
    CanvaIterable
    Editions & Modules
    Pro
    $12.95
    per month
    Enterprise
    $30.00
    Per Month Per User
    No answers on this topic
    Offerings
    Pricing Offerings
    CanvaIterable
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    CanvaIterable
    Considered Both Products
    Canva
    No answer on this topic
    Iterable
    Chose Iterable
    Iterable has more nuance and allows us to leverage more data.
    Incentivized
    Chose Iterable
    Prior to working inside of Iterable, I was a massive fan of Keap. However, within this organization, we've "outgrown" the solutions we have inside of Keap. To do what we do inside of Iterable would be impossible and cost-prohibitive within that platform. But I still love Keap …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    86 Answers
    93%
    Would buy again
    103 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    84 Answers
    94%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    88 Answers
    92%
    Happy with the feature set
    102 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    75 Answers
    91%
    Lived up to sales and marketing promises
    67 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    80 Answers
    86%
    Implementation went as expected
    66 Answers
    Features
    CanvaIterable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Canva and Iterable
    Feature
    Canva
    -
    Ratings
    Iterable
    8.1
    119 Ratings
    4% above category average
    WYSIWYG email editor00 Ratings8.9106 Ratings
    Dynamic content00 Ratings8.7113 Ratings
    Ability to test dynamic content00 Ratings8.5111 Ratings
    A/B testing00 Ratings8.6115 Ratings
    Mobile optimization00 Ratings7.9110 Ratings
    Email deliverability reporting00 Ratings6.9115 Ratings
    List management00 Ratings7.1115 Ratings
    Triggered drip sequences00 Ratings8.1102 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Canva and Iterable
    Feature
    Canva
    -
    Ratings
    Iterable
    5.7
    116 Ratings
    27% below category average
    Dashboards00 Ratings6.2116 Ratings
    Standard reports00 Ratings5.6114 Ratings
    Custom reports00 Ratings5.4105 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Canva and Iterable
    Feature
    Canva
    -
    Ratings
    Iterable
    7.0
    113 Ratings
    9% below category average
    API00 Ratings7.9102 Ratings
    Role-based workflow & approvals00 Ratings8.196 Ratings
    Customizability00 Ratings7.4103 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.75 Ratings
    Third-party software integrations00 Ratings7.120 Ratings
    Best Alternatives
    CanvaIterable
    Small Businesses
    GIMP
    Score8 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Adobe Illustrator
    Score9.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Adobe PhotoShop
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CanvaIterable
    Likelihood to Recommend
    9.4
    (176 ratings)
    8.6
    (120 ratings)
    Likelihood to Renew
    8.0
    (7 ratings)
    9.1
    (2 ratings)
    Usability
    9.4
    (16 ratings)
    9.1
    (3 ratings)
    Availability
    10.0
    (1 ratings)
    8.2
    (4 ratings)
    Performance
    10.0
    (1 ratings)
    8.2
    (4 ratings)
    Support Rating
    6.9
    (15 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    7.3
    (4 ratings)
    User Testimonials
    CanvaIterable
    Likelihood to Recommend
    Canva
    They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.
    Read full review
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
    Read full review
    Pros
    Canva
    • It helps you find the right design and helps you start with the right template
    • It helps in creating for all platforms, basically you need to create the design only once and Canva takes care of the rest by resizing the design for whichever platform you want to publish it to.
    • It also comes with a content planner which is extremely helpful for obvious reasons. It relieves you from the hassle of posting when the right time hits.
    • There's a Brand feature which is also extremely fascinating as it helps you store all your brand information (even color) at the same place.
    Read full review
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Cons
    Canva
    • I have a hard time coming up with any improvements, perhaps increase the number of free elements to use in design.
    • Maybe, Canva should check if you start editing a previous document to see if you want to change the current design or create a new one as a clone of the current document (design).
    • I'm sorry, I really can't think of a 3rd. Overall, I really like working in Canva.
    Incentivized
    Read full review
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Likelihood to Renew
    Canva
    The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
    Incentivized
    Read full review
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Usability
    Canva
    It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
    Incentivized
    Read full review
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Reliability and Availability
    Canva
    I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
    Incentivized
    Read full review
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Performance
    Canva
    I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
    Incentivized
    Read full review
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
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    Support Rating
    Canva
    Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
    Read full review
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
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    Implementation Rating
    Canva
    Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
    Incentivized
    Read full review
    Iterable
    No answers on this topic
    Alternatives Considered
    Canva
    Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
    Read full review
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
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    Scalability
    Canva
    Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
    Incentivized
    Read full review
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
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    Return on Investment
    Canva
    • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
    • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
    • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
    Incentivized
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    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    ScreenShots