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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canva

    Score9.1 out of 10
    N/ACanva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).

    $12.95

    per month

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Pricing
    CanvaKapost
    Editions & Modules
    Pro
    $12.95
    per month
    Enterprise
    $30.00
    Per Month Per User
    No answers on this topic
    Offerings
    Pricing Offerings
    CanvaKapost
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CanvaKapost
    Considered Both Products
    Canva
    No answer on this topic
    Upland Software
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    86 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    84 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    88 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    75 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    80 Answers
    No answers on this topic
    Features
    CanvaKapost
    Content Creation
    Comparison of Content Creation features of Canva and Kapost
    Feature
    Canva
    -
    Ratings
    Kapost
    8.2
    9 Ratings
    5% above category average
    Ideation00 Ratings8.07 Ratings
    Approval workflows00 Ratings8.09 Ratings
    Content collaboration00 Ratings8.09 Ratings
    Content calendar00 Ratings8.09 Ratings
    Network for content licensing/production00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Canva and Kapost
    Feature
    Canva
    -
    Ratings
    Kapost
    8.0
    9 Ratings
    2% above category average
    Content hub00 Ratings7.18 Ratings
    Forms / Gated content00 Ratings8.05 Ratings
    Embedded CTAs00 Ratings7.93 Ratings
    Content distribution00 Ratings9.07 Ratings
    Content promotion00 Ratings8.34 Ratings
    Content automation00 Ratings8.05 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Canva and Kapost
    Feature
    Canva
    -
    Ratings
    Kapost
    8.0
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.05 Ratings
    Closed-loop tracking and reporting00 Ratings8.06 Ratings
    Content performance analytics00 Ratings8.07 Ratings
    Campaign optimization dashboard00 Ratings8.05 Ratings
    Competitive analytics00 Ratings7.92 Ratings
    Best Alternatives
    CanvaKapost
    Small Businesses
    GIMP
    Score8 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Adobe Illustrator
    Score9.4 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Adobe PhotoShop
    Score9.2 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CanvaKapost
    Likelihood to Recommend
    9.4
    (176 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    8.0
    (7 ratings)
    10.0
    (2 ratings)
    Usability
    9.4
    (16 ratings)
    7.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.9
    (15 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    CanvaKapost
    Likelihood to Recommend
    Canva
    They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
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    Pros
    Canva
    • It helps you find the right design and helps you start with the right template
    • It helps in creating for all platforms, basically you need to create the design only once and Canva takes care of the rest by resizing the design for whichever platform you want to publish it to.
    • It also comes with a content planner which is extremely helpful for obvious reasons. It relieves you from the hassle of posting when the right time hits.
    • There's a Brand feature which is also extremely fascinating as it helps you store all your brand information (even color) at the same place.
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
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    Cons
    Canva
    • I have a hard time coming up with any improvements, perhaps increase the number of free elements to use in design.
    • Maybe, Canva should check if you start editing a previous document to see if you want to change the current design or create a new one as a clone of the current document (design).
    • I'm sorry, I really can't think of a 3rd. Overall, I really like working in Canva.
    Incentivized
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Likelihood to Renew
    Canva
    The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
    Incentivized
    Read full review
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Usability
    Canva
    It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
    Incentivized
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    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
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    Reliability and Availability
    Canva
    I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
    Incentivized
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    Upland Software
    No answers on this topic
    Performance
    Canva
    I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
    Incentivized
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    Upland Software
    No answers on this topic
    Support Rating
    Canva
    Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
    Read full review
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
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    Implementation Rating
    Canva
    Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
    Incentivized
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    Upland Software
    No answers on this topic
    Alternatives Considered
    Canva
    Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
    Read full review
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
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    Scalability
    Canva
    Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
    Incentivized
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    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Return on Investment
    Canva
    • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
    • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
    • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
    Incentivized
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    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
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    ScreenShots