Certain Event Automation Software vs. Convio Luminate (discontinued) vs. Virtuous CRM

Certain is great for easy-to-use registration sites. It collects all information and user can upload reports easily. It's great to copy the event if you are doing an annual one where the information doesn't drastically change. I love being able to create the link in under an hour and send it out to all attendees. I can also send one large email out to all participants

Incentivized

It works okay if you have a large budget and don't have the technical experience on your staff to set up NSPS appropriately. It probably also works better as a purely development-driven database; trying to track multiple departments with very different goals in the same database is challenging.

Incentivized

I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.

Incentivized

• Easy to use and create
• Easy to pull reports once event has been sent to attendees
• Great way to gather a lot of information

Incentivized

• Luminate takes some of the legwork out of setting up NSPS for nonprofit use of salesforce.

Incentivized

• User-friendly CRM.
• Knowledgable support staff.
• Allows for email marketing on a mass level.

Incentivized

• Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
• UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.

Incentivized

• Big Investment
• It's a sales program with a donation management overlay so it has some troubles around reporting.

Incentivized

• Does not currently have action based/click based email marketing automation capabilities.
• Lacks integration with any other tools we/our nonprofits are using.
• Expensive, even just for the support they charge hourly.

Incentivized

Support for the product is horrible; often support will have you bouncing between Blackbaud support and Salesforce support and it's very rare either are able to find simple solutions. Most of the time the solutions almost always cost money and hiring consultants which, for a smaller organization, means not being able to achieve proper solutions.

Incentivized

Sympla or Eventbrite are great for smaller events that don't require a lot of information from your audience or extensive communication from your event owner. They are better suited for those events, since they are easy and quick to set up. Certain comes in for your tradeshows or recurring events, since it presents a calendar view of your field marketing events, as well as full form customization, automation of email sequences, reporting, etc. It's more complex to use, so you might as well hand it over to people who are well used to setting up events.

Incentivized

I recently started using EveryAction, it is much more robust and nimble and does not need a lot of customization. The only big feature I miss is the acknowledgment process for Luminate CRM and Analytics: it was much more robust, but overall it doesn't have the cumbersomeness of Luminate CRM. I don't think I would ever switch back.

Incentivized

I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.

Incentivized

• Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
• Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
• Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
• In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.

Incentivized

• Hard to work with
• Resource intense

Incentivized

• Better donor management.
• Better predictive analytics on donors and giving numbers.
• Increases were seen in overall revenue since joining with Virtuous.

Incentivized