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https://dudodiprj2sv7.cloudfront.net/product-logos/E1/7w/AAE8U5FBAKPD.pngLuminate Online: The Umbrella PlatformWe use it in a number of ways - Luminate clients usually rely on its tools for advocacy and fundraising at a grassroots level whereas we use it for event management, ecommerce, donation management, email campaigns, and contact management. It's not the best tool for any of these areas but it does allow us to do a lot of things under one platform. The only thing our company uses that is disconnected is a separate CMS but we've made the two fairly compatible. In the last few years the front facing side of Luminate Online has become more mobile friendly and we can market to constituents more thoroughly.,Multiple tools on one platform. It saves time and lowers chances of error since we don't have to switch between a lot of platforms. Many less tech savy admins appreciate one login for everything. We use our events calendar for many things, and the tools are fairly specialized for a more modern and easy to browse web calendar (having mobile optimized wrappers make all the difference). Email campaigns can be segmented and more carefully targeted, both through ab testing and their reports.,Email campaigns - as much as we like and use them, Luminate Online's admin experience is not as new and sleek as other email marketing software. Unlike Mailchimp and Emma, you have to do everything in a wysiwyg template, which relies heavily on the tech experience of the admin user. In a nonprofit setting such users are harder to come by. Usability for admins. Many of our admins complain about the clunkiness of the program compared to other systems they use. So while they prefer having all tools "under one umbrella" they'd prefer for these tools to be more optimized in a modern workplace. Any additional services get very expensive. We've been with LO for awhile so overtime have gotten more customized parts of it that make our digital marketing more relevant (such as mobile friendly templates). But these did not come cheap and all additional services not contracted are often expensive. At times we've been hit with huge fees without any warning from our customer success reps.,6,Positive: A nice and fairly easy to use event calendar. Positive: Year of reports of email marketing trends from various campaigns. Negative: Large fees for anything outside of the contract (whether we were aware of it or not).,MailChimp,WordPress, Yoast Wordpress SEO Plugins, AdWordsNot a big LCRM fan...Luminate CRM is used by both our fund development department and our programs department to log contacts, track donation and registration income, measure reach of programming, and store contact information.,Luminate takes some of the legwork out of setting up NSPS for nonprofit use of salesforce.,In my experience, the Blackbaud team is a nightmare to work with, and customization of Luminate CRM (or basic updates) will cost an arm and a leg. Luminate imperfectly lays over the Salesforce platform, so if you use certain Salesforce functions you can really compromise the integrity of your data. The layout and user experience is pretty subpar. The reporting feature is also not as robust as other databases.,5,Uncertain; we have not collected data on this. Our Luminate package is quite expensive, though.,DonorPerfect, eTapestry and The Raisers Edge,Google Analytics, Concrete5, Constant Contact, MailChimp
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Luminate CRM and Analytics
15 Ratings
Score 5.6 out of 101
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Luminate CRM and Analytics Reviews

Luminate CRM and Analytics
15 Ratings
Score 5.6 out of 101
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Rose Grant profile photo
September 13, 2017

Luminate CRM and Analytics Review: "Luminate Online: The Umbrella Platform"

Score 6 out of 10
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Verified User
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We use it in a number of ways - Luminate clients usually rely on its tools for advocacy and fundraising at a grassroots level whereas we use it for event management, ecommerce, donation management, email campaigns, and contact management. It's not the best tool for any of these areas but it does allow us to do a lot of things under one platform. The only thing our company uses that is disconnected is a separate CMS but we've made the two fairly compatible. In the last few years the front facing side of Luminate Online has become more mobile friendly and we can market to constituents more thoroughly.
  • Multiple tools on one platform. It saves time and lowers chances of error since we don't have to switch between a lot of platforms. Many less tech savy admins appreciate one login for everything.
  • We use our events calendar for many things, and the tools are fairly specialized for a more modern and easy to browse web calendar (having mobile optimized wrappers make all the difference).
  • Email campaigns can be segmented and more carefully targeted, both through ab testing and their reports.
  • Email campaigns - as much as we like and use them, Luminate Online's admin experience is not as new and sleek as other email marketing software. Unlike MailChimp and Emma, you have to do everything in a wysiwyg template, which relies heavily on the tech experience of the admin user. In a nonprofit setting such users are harder to come by.
  • Usability for admins. Many of our admins complain about the clunkiness of the program compared to other systems they use. So while they prefer having all tools "under one umbrella" they'd prefer for these tools to be more optimized in a modern workplace.
  • Any additional services get very expensive. We've been with LO for awhile so overtime have gotten more customized parts of it that make our digital marketing more relevant (such as mobile friendly templates). But these did not come cheap and all additional services not contracted are often expensive. At times we've been hit with huge fees without any warning from our customer success reps.
If you want a "one size fits all" aka one platform to do most things, especially if your company is advocacy or grassroots donation based, then this is a better product for you. Our business is neither but we've managed to customize it over time to fit our donor needs with the various Luminate Online tools.
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February 15, 2017

Luminate CRM and Analytics Review: "Not a big LCRM fan..."

Score 5 out of 10
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Verified User
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Luminate CRM is used by both our fund development department and our programs department to log contacts, track donation and registration income, measure reach of programming, and store contact information.
  • Luminate takes some of the legwork out of setting up NSPS for nonprofit use of salesforce.
  • In my experience, the Blackbaud team is a nightmare to work with, and customization of Luminate CRM (or basic updates) will cost an arm and a leg.
  • Luminate imperfectly lays over the Salesforce platform, so if you use certain Salesforce functions you can really compromise the integrity of your data.
  • The layout and user experience is pretty subpar. The reporting feature is also not as robust as other databases.
It works okay if you have a large budget and don't have the technical experience on your staff to set up NSPS appropriately. It probably also works better as a purely development-driven database; trying to track multiple departments with very different goals in the same database is challenging.
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