Certain Event Automation Software vs. Cvent Event Management vs. SpotMe

Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.

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Cvent has been great for our large flagship conferences, roadshows, exec forums, and webinars. From registration and attendee management all the way to post-event engagement and everything in between. Its custom reporting has helped us present business cases when we needed to eliminate certain events and has also helped us navigate challenging recruitment times by calling out patterns and successes.

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SpotMe is great if you would like your attendees to be engaged prior to your event and during your event. It can be used as an event app for personalized agendas, interaction, and gamification. This allows communication to/from attendees to be way more accessible and at their fingertips. It also allows them to feel more engaged in the event, especially if it is virtual.

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• Easy to use and create
• Easy to pull reports once event has been sent to attendees
• Great way to gather a lot of information

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• Event registration - manages different registration types for different programming.
• Audience Segmentation - from sessions to event emails to push notifications, Cvent's audience segmentation saves us so much time.
• Training - Cvent has a vast library of help articles and community questions and answers to help both new and seasoned users.

• Convenience - All of the information for each portion of the group in one area
• Ease - Easy to download, set up and interact with
• Gathers data - Easy to collect information and share information

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• Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
• UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.

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• Growth emphasis seems slanted towards trade shows and events vendor integrations (less so on educational/attendee features)
• Because of rapid incorporation of new functionality, documentation can lag behind the current platform
• Complexity is growing, so the platform requires a significant investment of time and coordination to fully leverage

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• I think with all technology, there is room for improvement - such as some outage/reliability.

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We are very pleased with the features that Cvent gives us. The ease of use and the immediate support when something does stump us. Cvent provides us with everything that we need to run a successful event. The only reason I did not Rate Cvent as a 10 is the cost

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Super simple to use once configured. The solutions guide you through the process and the training resources and community fill in anything you can't figure out. Technical and non-technical users alike will be able to figure out how to successfully use the system.

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There have been a few times when the system has gone down in the midst of registration. It can be frustrating but know that it does happen at times

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When pulling reports and it can sometimes lag a bit and that can be frustrating when you are trying to get things done on a timeline

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The company offers 24/7 customer support, including phone, email, and chat support, to ensure that we can get help when we need it. Additionally, the platform has a comprehensive help center and knowledge base, including user guides, tutorials, and FAQs, which help us troubleshoot issues on our own. Cvent also provides training and support resources, including onboarding assistance, live training sessions, and webinars, which help us get the most out of the platform. Overall, Cvent appears to be committed to providing excellent customer support and resources to its users, which can help ensure a positive user experience and successful events.

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Our on-site trainer was very knowledgeable in the product and gave us very important pointers on best practices and how to perform tasks in the simplest manner

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It was all self-driven and I had to do a lot of searching around in the community to get answers.

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It would have been nice during implementation if we had received more pointers on how to organize our parked report folders, libraries, etc. to avoid the mess we find ourselves in today. If we had known ahead of time the limitations we could have planned better.

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My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance

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There is no other tool that offers the same range of solutions as Cvent, all under one umbrella. With minimal reliance on APIs, client and associate data are more secure, making all stakeholders more comfortable with the software. All other solutions I looked at only solved one piece of the puzzle I was dealing with.

I can see how this can help small AND large companies as they continue to grow

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• Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
• Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
• Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
• In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.

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• Cvent Event Management has definitely provided great value with our exhibitors. It's a well organized system that they all trust and utilize each year now.
• Cvent Event Management has also provided positive ROI on the app front. Our clients rely on the app to share information and it's saved us a lot of money in paper printing costs!

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