Certain Event Automation Software vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Certain Event Automation Software
Score 10.0 out of 10
N/A
Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
Splash
Score 7.3 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
$0
Pricing
Certain Event Automation SoftwareSplash Event Marketing Platform
Editions & Modules
Be Certain Essential
$9,990
per year
Be Certain Pro
$19,999
per year
Be Certain Enterprise
Contact
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
Certain Event Automation SoftwareSplash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Certain Event Automation SoftwareSplash Event Marketing Platform
Considered Both Products
Certain Event Automation Software

No answer on this topic

Splash
Chose Splash Event Marketing Platform
The web hosting feature in Splash is by far the best I've encountered.
Features
Certain Event Automation SoftwareSplash Event Marketing Platform
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Certain Event Automation Software
-
Ratings
Splash Event Marketing Platform
5.4
5 Ratings
43% below category average
Responsive Design for Web Access00 Ratings5.85 Ratings
Mobile Application00 Ratings4.95 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Certain Event Automation Software
-
Ratings
Splash Event Marketing Platform
7.2
5 Ratings
15% below category average
Calendar integration00 Ratings7.94 Ratings
Integrates with social media00 Ratings7.63 Ratings
Record meetings / events00 Ratings7.01 Ratings
Slideshows00 Ratings7.01 Ratings
Event registration00 Ratings6.75 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Certain Event Automation Software
-
Ratings
Splash Event Marketing Platform
6.8
4 Ratings
17% below category average
Live chat00 Ratings6.44 Ratings
Audience polling00 Ratings7.02 Ratings
Q&A00 Ratings6.92 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Certain Event Automation Software
-
Ratings
Splash Event Marketing Platform
5.1
5 Ratings
49% below category average
User authentication00 Ratings4.14 Ratings
Participant roles & permissions00 Ratings5.35 Ratings
Confidential attendee list00 Ratings5.94 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Certain Event Automation Software
-
Ratings
Splash Event Marketing Platform
7.0
6 Ratings
16% below category average
Branding options00 Ratings7.54 Ratings
Integration to Marketing Automation00 Ratings6.64 Ratings
Attendee list export00 Ratings6.96 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Certain Event Automation Software
-
Ratings
Splash Event Marketing Platform
6.1
6 Ratings
27% below category average
Registration, RSVP, and ticketing00 Ratings7.46 Ratings
Email marketing00 Ratings7.66 Ratings
Livestreaming00 Ratings5.32 Ratings
Audience engagement00 Ratings7.23 Ratings
Event recording00 Ratings6.73 Ratings
Networking00 Ratings3.53 Ratings
Event analytics00 Ratings5.26 Ratings
Best Alternatives
Certain Event Automation SoftwareSplash Event Marketing Platform
Small Businesses
Whova
Whova
Score 9.3 out of 10
Whova
Whova
Score 9.3 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Certain Event Automation SoftwareSplash Event Marketing Platform
Likelihood to Recommend
9.0
(2 ratings)
5.6
(54 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
6.7
(6 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
User Testimonials
Certain Event Automation SoftwareSplash Event Marketing Platform
Likelihood to Recommend
Certain, Inc.
Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
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Cvent
When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
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Pros
Certain, Inc.
  • Easy to use and create
  • Easy to pull reports once event has been sent to attendees
  • Great way to gather a lot of information
Read full review
Cvent
  • Templates - Splash allowed Hubspot to create page templates for all of our Hubspot User Group Meet Up registration pages. So while we're just one city that hosts meet-ups, utilizing these templates helps ensure that every city's pages look the same and are able to be navigated in the same way.
  • Check In - Their app is really nice for check-in on the day of the event. I can have any co-worker log into the app on their phone and they're ready to help me manage the event. The app definitely makes our check-in process more simplified.
  • Managing RSVPs - The ability to cut off registration and start a wait list is critical for our events. We get a handful of cancellations in the week before the event (as I'm sure every other event marketer does) and we can start moving our way down the waitlist to fill our events up!
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Cons
Certain, Inc.
  • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
  • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
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Cvent
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
Certain, Inc.
No answers on this topic
Cvent
Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
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Usability
Certain, Inc.
No answers on this topic
Cvent
The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
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Support Rating
Certain, Inc.
No answers on this topic
Cvent
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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Alternatives Considered
Certain, Inc.
My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
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Cvent
Despite not being a very old company, Splash does not feel like a buggy-startup in Beta. I've used other platforms like Eventbrite that don't have the functionality Splash does, and other comparable companies to Splash that are painful to use on the backend. I would also say that the Splash team and culture is a plus. They offer a lot of training tutorials and every call is always a fun one with their team.
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Return on Investment
Certain, Inc.
  • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
  • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
  • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
  • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
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Cvent
  • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
  • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
  • The support staff make this product super valuable as I am able to accomplish more with their help.
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ScreenShots

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.