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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Chameleon

    Score10 out of 10
    N/AChameleon offers a platform to build user guidance for web products, without writing code. The product enables users to create product tours to help teach, guide and convert users. Tours are built with a simple WYSIWYG editor with reusable components, customized styling, automated analytics tracking and powerful features such as user segmentation and A/B testing. Chameleon connects with hundreds of tools via Segment.com. The tool can be…N/A

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
    Pricing
    ChameleonEmplifi
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ChameleonEmplifi
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ChameleonEmplifi
    Considered Both Products
    Chameleon Intelligent Tech Inc.
    No answer on this topic
    Emplifi Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    76 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    63 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    80 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    51 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    63 Answers
    Features
    ChameleonEmplifi
    Listening/monitoring
    Comparison of Listening/monitoring features of Chameleon and Emplifi
    Feature
    Chameleon
    -
    Ratings
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Boolean keyword searches00 Ratings6.75 Ratings
    Filtering out noise/spam00 Ratings6.46 Ratings
    Sentiment analysis00 Ratings5.55 Ratings
    Broad channel coverage00 Ratings7.07 Ratings
    Publishing
    Comparison of Publishing features of Chameleon and Emplifi
    Feature
    Chameleon
    -
    Ratings
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Content planning and scheduling00 Ratings7.38 Ratings
    Audience targeting00 Ratings7.07 Ratings
    Content optimization00 Ratings7.38 Ratings
    Workflow management00 Ratings7.67 Ratings
    Engagement
    Comparison of Engagement features of Chameleon and Emplifi
    Feature
    Chameleon
    -
    Ratings
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Automated routing and prioritization00 Ratings7.37 Ratings
    Customer interaction histories00 Ratings8.25 Ratings
    Bulk actions00 Ratings6.46 Ratings
    Marketing
    Comparison of Marketing features of Chameleon and Emplifi
    Feature
    Chameleon
    -
    Ratings
    Emplifi
    7.6
    6 Ratings
    2% below category average
    Lead generation00 Ratings8.01 Ratings
    Content marketing00 Ratings7.66 Ratings
    Paid media management00 Ratings7.74 Ratings
    Campaigns and promotions00 Ratings7.34 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Chameleon and Emplifi
    Feature
    Chameleon
    -
    Ratings
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Twitter00 Ratings6.18 Ratings
    Facebook00 Ratings7.98 Ratings
    LinkedIn00 Ratings4.17 Ratings
    Google+00 Ratings8.01 Ratings
    Instagram00 Ratings7.38 Ratings
    Pinterest00 Ratings3.25 Ratings
    YouTube00 Ratings3.95 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Chameleon and Emplifi
    Feature
    Chameleon
    -
    Ratings
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Campaign success analytics00 Ratings7.07 Ratings
    Real-time tracking00 Ratings6.78 Ratings
    Competitor analysis00 Ratings5.57 Ratings
    Account management
    Comparison of Account management features of Chameleon and Emplifi
    Feature
    Chameleon
    -
    Ratings
    Emplifi
    6.7
    8 Ratings
    17% below category average
    Role-based user permissions & privileges00 Ratings7.38 Ratings
    Mobile access00 Ratings6.15 Ratings
    Best Alternatives
    ChameleonEmplifi
    Small Businesses
    MindTouch
    Score7 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Sogolytics
    Score9 out of 10
    Vista Social
    Score9.6 out of 10
    Enterprises
    Medallia
    Score8.9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ChameleonEmplifi
    Likelihood to Recommend
    9.0
    (1 ratings)
    9.2
    (110 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (6 ratings)
    Usability
    -
    (0 ratings)
    8.3
    (36 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (43 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    ChameleonEmplifi
    Likelihood to Recommend
    Chameleon Intelligent Tech Inc.
    Seems like a great solution for web-based apps and sites when you want to communicate with your users in a fairly lightweight way. Users can "escape" from your guided tours relatively easily. Not sure how it would work for a combined web and mobile experience. Also, if you have a responsive layout, the layout of the guide sometimes breaks - you have to be careful
    Incentivized
    Read full review
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Pros
    Chameleon Intelligent Tech Inc.
    • Super easy installation/setup particularly if you use Segment.
    • Improved and relatively easy to learn UI.
    • Great minimal/elegant design of the elements that get displayed to your users.
    Incentivized
    Read full review
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Cons
    Chameleon Intelligent Tech Inc.
    • There are not quite as many interactive elements as I'd like to see, but enough to get the job done.
    • The general editing UI is good, but some of the elements could be easier to discover. You sort of have to trial-and-error your way to success.
    • Documentation is fairly light. If you really want to dig in, you'll find it lacking. Luckily support was awesome and fast.
    Incentivized
    Read full review
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Likelihood to Renew
    Chameleon Intelligent Tech Inc.
    No answers on this topic
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Usability
    Chameleon Intelligent Tech Inc.
    No answers on this topic
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Support Rating
    Chameleon Intelligent Tech Inc.
    No answers on this topic
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Online Training
    Chameleon Intelligent Tech Inc.
    No answers on this topic
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Implementation Rating
    Chameleon Intelligent Tech Inc.
    No answers on this topic
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Alternatives Considered
    Chameleon Intelligent Tech Inc.
    We had some colleagues try to implement WalkMe with their Single page app and it was a disaster getting it to work (it eventually did, mostly). Because we already use Segment, we thought we'd give Chameleon a try and it was very easy. I built my first tour in an hour or two.
    Incentivized
    Read full review
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Return on Investment
    Chameleon Intelligent Tech Inc.
    • Saved us time/money building extensive documentation.
    • Quicker to implement a few other solutions. We have access to an enterprise product for FREE, but we chose not to use it because implementation was too cumbersome.
    Incentivized
    Read full review
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    ScreenShots

    Chameleon Screenshots

    Product screenshotProduct screenshot

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.