1. Home
  2. Social Media Marketing Tools
  3. Emplifi Social Marketing Cloud Reviews
  4. User Review of Emplifi Social Marketing Cloud
Easy to use platform, with great customisation options and range of tools
October 25, 2023

Easy to use platform, with great customisation options and range of tools

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Dashboard
  • Content
  • Publishing
  • Paid
  • Community

Overall Satisfaction with Emplifi Social Marketing Cloud

We use emplifi to:

- schedule our organic social media content across 4 different channels
- Analyse the performance of our content using custom dashboards
- Consolidate all social queries into one easy-to-use platform
- Create an analysis of our paid content
- create performance review presentations to report to the rest of the organisation.

Previously we had used all native applications to do these tasks, but with Emplifi, we bring it all into one platform, allowing much easier data analysis and content planning, reducing time spent on calculating cross-platform metrics, and creating our own graphs.


  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
  • Publishing - sometimes it is a bit faulty, especially when tagging companies, or editing images natively.
  • lag - sometimes it can lag a bit unless my internet is super fast
  • Linkedin - the analysis of linkedin is much less than meta platforms
  • Publishing
  • analysis
  • paid content
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
On the whole they are responsivbe and informative, however, when compared to the other platform i use a lot (hubspot) they are not as quick or versatile.


sometimes i have to wait several hours for a response, and by that time its often too alte and i have found another solution.
Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. PRograms such as Hootsuite and Semrush seemed lightweight on this type of performance metrics.

Do you think Emplifi Social Marketing Cloud delivers good value for the price?

Yes

Are you happy with Emplifi Social Marketing Cloud's feature set?

Yes

Did Emplifi Social Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Emplifi Social Marketing Cloud go as expected?

Yes

Would you buy Emplifi Social Marketing Cloud again?

Yes

Emplifi is really suited to companies looking to bring all their social media operations into one tool, and include some better perfomance metrics than found natively, and have access to quick and easy analysis, to provide insight to the rest of your company. It has quite a lot of tricks in its bag, and is really great if you are simply used to native platforms.

It is perhaps less appropriate if you are really keen on intense scrutiny of competitors. whilst it does have a competitor tracking ability, it only has access to publicly available information, so it is not as detailed as you might want it to be. also - adding extra profiles to track costs money.