Emplifi

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Emplifi	Score 8.5 out of 10	Mid-Size Companies (51-1,000 employees)	Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…	N/A

Pricing

Emplifi

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Emplifi
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Emplifi
Considered Both Products	Emplifi Verified User Professional Chose Emplifi A better tool in terms of measurement Incentivized Helpful? Verified User Manager Chose Emplifi I think that Emplifi Social Marketing Cloud is unique, has all in one super easy to use and if you are on social media work is a tool that you need to use no only the big brands, Emplifi Social Marketing Cloud is for everyone who want grow up in this industry and doesn't exist … Helpful? NT Nelli Tokleh Sr. Social Media Strategist Chose Emplifi I have been using Emplifi Social Marketing Cloud for over 3-4 years now and feel comfortable with it. My client is also comfortable and appreciates the ease of the platform. Incentivized Helpful? SC Sam Co Director of Customer Experience Chose Emplifi Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any … Helpful? Verified User Manager Chose Emplifi Emplifi's support is responsive and quick to act on our requests, which puts them above competitors in my opinion. Incentivized Helpful? CO Carla Oliveira Digital mobilisation coordinator Chose Emplifi Emplifi Social Marketing Cloud it's a more complete tool to manage social media content and data insights and analysis. As a global organization, we do not have so many issues with multiple users, permissions and we can have a big picture of all accounts - as well as their … Incentivized Helpful? Verified User Analyst Chose Emplifi Brandwatch has a bigger scope on listening outside conversations on Twitter or other channels such as Influencers. Emplifi Social Marketing Cloud has that ability but works best in helping us manage our own scope (eg. fanpages and accounts) like comments form our fans and brand … Incentivized Helpful? Katy Cumberland Digital Community Manager Chose Emplifi Kustomer is great for our Email and Chat tickets, but was less optimized for social media. It was less organized regarding incoming channel (including public comments with direct messages in the same ticket) which made it difficult to accurately reply to customers with the info … Helpful? JF Jordane FERRARI Responsible for customer service online Chose Emplifi Emplifi Social Marketing Cloud is more complete in every way when compared to Facelift Cloud. Helpful? AC Ana Cuellar Innovation Owner Chose Emplifi We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 … Helpful? Verified User Analyst Chose Emplifi In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", Talkwalker has excellent performance and coverage. Incentivized Helpful? Verified User Manager Chose Emplifi Different use cases Incentivized Helpful? IV Ineke Vanhaelemeesch Branded Content Coordinator Chose Emplifi Emplifi Social Marketing Cloud is way more all-in-one, has more features and is very innovative compared to Sprout Social. There were a lot of bugs in Sprout, but they could include boosting posts (where it usually messed up, so in that way I understand Emplifi's decision not … Incentivized Helpful? Verified User Employee Chose Emplifi I never used other similar products. Incentivized Helpful? Verified User Manager Chose Emplifi Emplifi Social Marketing Cloud had more options, but it was a long time ago and I wasn't in the finance/ops team who took the decision. Also, the advocacy models are costly, why we are not using them still. I also think that the social listening option/ tool was very relevant … Incentivized Helpful? Verified User Program Manager Chose Emplifi We find the suite of products from Emplifi more diverse for our needs. Cost is fairly similar, depending on your needs, but we have come back to Emplifi Social Commerce Cloud time and time again. Incentivized Helpful? Verified User Manager Chose Emplifi I feel that all three of these tools are great, and it may even come down to personal preference on minor things (such as the way certain information is presented or visualized) when determining which is best. For us, Emplifi Social Marketing Cloud's strong features come at a … Incentivized Helpful? Verified User Supervisor Chose Emplifi The reporting part is much more fancy and easy to use than Brandwatch! However, I use more the ENGAGE and PUBLISH functions of Brandwatch because I'm more efficient with it. Incentivized Helpful? Verified User Strategist Chose Emplifi Emplifi seems to offer very standard products at a lower price than competitors. Incentivized Helpful? Anderson Gomez Business Development Manager Chose Emplifi We are assessing new functionalities to bring retail attention to our website. Within the scope of this vision we found a product in Emplifi's portfolio that could help us on moving in the right direction. At the moment is on hold because it is not a priority in our strategic … Incentivized Helpful? Verified User Manager Chose Emplifi We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on … Incentivized Helpful? Ginyn Noble Cadavillo Sr. Engagement Marketing Analyst Chose Emplifi Emplifi combined the functionalities we maximized in our previous tools and offered more features. Incentivized Helpful? Verified User Manager Chose Emplifi Emplifi seemed a better solution than the others that we trialled when looking for a solution. the reason we chose Emplifi (then Social Bakers) was its slick dashboards, and user-friendliness when it came to setting up dashboards and creating personalised tags on our content. … Incentivized Helpful? Verified User Employee Chose Emplifi Emplifi Social Commerce Cloud feed previewer is the best, but it's user-friendliness, scheduled post previewing, cropping and other details have not been as enjoyable as I've found. Incentivized Helpful?

Features

Emplifi

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Emplifi 6.4 7 Ratings 17% below category average
Boolean keyword searches	6.75 Ratings
Filtering out noise/spam	6.46 Ratings
Sentiment analysis	5.55 Ratings
Broad channel coverage	7.07 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Emplifi 7.3 8 Ratings 10% below category average
Content planning and scheduling	7.38 Ratings
Audience targeting	7.07 Ratings
Content optimization	7.38 Ratings
Workflow management	7.67 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Emplifi 7.3 7 Ratings 10% below category average
Automated routing and prioritization	7.37 Ratings
Customer interaction histories	8.25 Ratings
Bulk actions	6.46 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Emplifi 7.6 6 Ratings 1% below category average
Lead generation	8.01 Ratings
Content marketing	7.66 Ratings
Paid media management	7.74 Ratings
Campaigns and promotions	7.34 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Emplifi 5.8 8 Ratings 36% below category average
Twitter	6.18 Ratings
Facebook	7.98 Ratings
LinkedIn	4.17 Ratings
Google+	8.01 Ratings
Instagram	7.38 Ratings
Pinterest	3.25 Ratings
YouTube	3.95 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Emplifi 6.4 8 Ratings 19% below category average
Campaign success analytics	7.07 Ratings
Real-time tracking	6.78 Ratings
Competitor analysis	5.57 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Emplifi 6.7 8 Ratings 17% below category average
Role-based user permissions & privileges	7.38 Ratings
Mobile access	6.15 Ratings

Best Alternatives
	Emplifi
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Emplifi
Likelihood to Recommend	9.2 (110 ratings)
Likelihood to Renew	9.1 (6 ratings)
Usability	8.1 (36 ratings)
Support Rating	8.8 (43 ratings)
Online Training	6.0 (1 ratings)
Implementation Rating	9.1 (2 ratings)

User Testimonials
	Emplifi
Likelihood to Recommend	Emplifi Inc - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes. Incentivized Verified User Anonymous Read full review
Pros	Emplifi Inc Helps us prioritize requests based on urgency and tone Helps us divide work between several teams Helps us keep an eye on how our posts are being recieved and are performing Helps us stay in contact with customers, and helps us understand particular customers needs Helps us separate the chaff from the wheat SC Sam Co Director of Customer Experience Read full review
Cons	Emplifi Inc Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators Katy Cumberland Digital Community Manager Read full review
Likelihood to Renew	Emplifi Inc the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy Incentivized AD anna di stefano Senior Social Media Manager Read full review
Usability	Emplifi Inc Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained. Incentivized Anderson Gomez Business Development Manager Read full review
Support Rating	Emplifi Inc We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind. Incentivized JG Juan Pablo Ganem Head of content and social media Read full review
Online Training	Emplifi Inc The online training was fine but, in the end, the best way to learn any product is by actually using it. Shubhankar Goel Digital Marketing Analyst Read full review
Implementation Rating	Emplifi Inc The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it! Boris MERCIER Global Head of Social Media Read full review
Alternatives Considered	Emplifi Inc We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites. Incentivized Verified User Anonymous Read full review
Return on Investment	Emplifi Inc reporting - this has massively reduced the time spent on creating reports for social media activities paid ads - has provided detailed analysis of how our ads are performing community - reduced the time taken to respond to social messages, resulting in more leads Incentivized Verified User Anonymous Read full review
ScreenShots	Emplifi Screenshots