Chartbeat vs. Google Content Experiments (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Chartbeat
Score 8.8 out of 10
N/A
Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.N/A
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Pricing
ChartbeatGoogle Content Experiments (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ChartbeatGoogle Content Experiments (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsChartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.
More Pricing Information
Community Pulse
ChartbeatGoogle Content Experiments (discontinued)
Top Pros
Top Cons
Features
ChartbeatGoogle Content Experiments (discontinued)
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Chartbeat
7.6
11 Ratings
2% below category average
Google Content Experiments (discontinued)
-
Ratings
Lead Conversion Tracking6.45 Ratings00 Ratings
Bounce Rate Measurement8.56 Ratings00 Ratings
Device and Browser Reporting7.710 Ratings00 Ratings
Pageview Tracking8.510 Ratings00 Ratings
Event Tracking5.86 Ratings00 Ratings
Reporting in real-time8.910 Ratings00 Ratings
Referral Source Tracking8.310 Ratings00 Ratings
Customizable Dashboards6.88 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Chartbeat
-
Ratings
Google Content Experiments (discontinued)
9.2
1 Ratings
10% above category average
a/b experiment testing00 Ratings9.01 Ratings
Split URL testing00 Ratings10.01 Ratings
Multivariate testing00 Ratings10.01 Ratings
Multi-page/funnel testing00 Ratings9.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Mobile app testing00 Ratings8.01 Ratings
Test significance00 Ratings9.01 Ratings
Visual / WYSIWYG editor00 Ratings10.01 Ratings
Advanced code editor00 Ratings9.01 Ratings
Page surveys00 Ratings8.01 Ratings
Visitor recordings00 Ratings8.01 Ratings
Preview mode00 Ratings8.01 Ratings
Test duration calculator00 Ratings10.01 Ratings
Experiment scheduler00 Ratings10.01 Ratings
Experiment workflow and approval00 Ratings8.01 Ratings
Dynamic experiment activation00 Ratings10.01 Ratings
Client-side tests00 Ratings10.01 Ratings
Server-side tests00 Ratings10.01 Ratings
Mutually exclusive tests00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Chartbeat
-
Ratings
Google Content Experiments (discontinued)
10.0
1 Ratings
14% above category average
Standard visitor segmentation00 Ratings10.01 Ratings
Behavioral visitor segmentation00 Ratings10.01 Ratings
Traffic allocation control00 Ratings10.01 Ratings
Website personalization00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Chartbeat
-
Ratings
Google Content Experiments (discontinued)
9.9
1 Ratings
15% above category average
Click analytics00 Ratings10.01 Ratings
Form fill analysis00 Ratings10.01 Ratings
Conversion tracking00 Ratings10.01 Ratings
Goal tracking00 Ratings10.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings10.01 Ratings
CSV export00 Ratings10.01 Ratings
Experiments results dashboard00 Ratings10.01 Ratings
Best Alternatives
ChartbeatGoogle Content Experiments (discontinued)
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChartbeatGoogle Content Experiments (discontinued)
Likelihood to Recommend
8.9
(65 ratings)
9.0
(13 ratings)
Likelihood to Renew
9.9
(9 ratings)
7.5
(10 ratings)
Usability
8.9
(56 ratings)
-
(0 ratings)
Support Rating
8.1
(10 ratings)
8.0
(1 ratings)
User Testimonials
ChartbeatGoogle Content Experiments (discontinued)
Likelihood to Recommend
Chartbeat
The main point of benefit is the realtime data. This is vital to our team as we are publishing a lot of content per day, so we have a busy homepage to manage and it's important to know which content is performing well. We also like to get an understanding as quickly as possible - which Chartbeat offers - of where traffic is coming from. Often we will see an example where a page is getting high traffic from Google, for example, and we know that might not need to be placed so prominently on the homepage because the traffic is arriving to us externally anyway. Without that depth of understanding what is performing best and why - updated immediately, unlike in Google Analytics now - our homepage would not be as well optimised for users coming to us direct
Read full review
Discontinued Products
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Read full review
Pros
Chartbeat
  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
Read full review
Discontinued Products
  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
Read full review
Cons
Chartbeat
  • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
  • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
  • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
Read full review
Discontinued Products
  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
Read full review
Likelihood to Renew
Chartbeat
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.
Read full review
Discontinued Products
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Read full review
Usability
Chartbeat
I am able to "set it and forget it," keeping it up on my monitor for either constant checking or just keeping an eye on the numbers during the day. I'm also able to keep track of what times are perfect to post a story and which stories rack up the most traffic.
Read full review
Discontinued Products
No answers on this topic
Support Rating
Chartbeat
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Read full review
Discontinued Products
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Read full review
Alternatives Considered
Chartbeat
Omnilytics is more robust, detailed, and catered for an intermediate media user, while I think Chartbeat is a more user-friendly and beginner-oriented piece of technology. That being said, there is an impressive amount of lift for Chartbeat, and it's evident that simplicity is the key to using a software daily (which is absolutely the point in the content world).
Read full review
Discontinued Products
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Read full review
Return on Investment
Chartbeat
  • It has helped us save time in report generation and performance analysis.
  • By helping us evaluate our contributors, we're able to get our money's worth.
  • Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.
Read full review
Discontinued Products
  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
Read full review
ScreenShots

Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the  top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Track conversion metrics and insights.