Chartbeat vs Siteimprove

• Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
• Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
• Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
• Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
• Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly

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• I like the SiteImprove shows me exactly where on the page and in the code there is a potential issue.
• It provides a justification for the concern based on best practices and provides examples for solving the problem.
• It gives me just as much information as I need and expands to show me when needed.

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• The service could be broken down to provide page view figures for individual tags on our website metadata
• The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period

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• Settings / admin panel - needs updating inline with the main UI.
• Report set up - more complicated than it needs to be.

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• The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
• Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.

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• We used to have a lot of technical errors on our site, as some of the technical errors are hard to scan with an eye. Our rankings were not as good. Now we are a leader in content quality assurance in higher ed. We still have more areas to work on. We are not able to put a strategy for that.

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