CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Ansible
Score 9.0 out of 10
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The Red Hat Ansible Automation Platform (acquired by Red Hat in 2015) is a foundation for building and operating automation across an organization. The platform includes tools needed to implement enterprise-wide automation, and can automate resource provisioning, and IT environments and configuration of systems and devices. It can be used in a CI/CD process to provision the target environment and to then deploy the application on it.
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
I think it's the best defacto orchestrator for automation because it's so easy to integrate in other tools to it (dynatrace, cyberark, terraform, etc). It is a lot for a new or smaller team to use so I wouldn't recommend it to a new team using Ansible, in that case using Ansible navigator is a better start to understanding playbooks/inventories before diving into the complexity of Red Hat Ansible Automation Platform. EDA also takes a lot of connectivity between Red Hat Ansible Automation Platform and target systems to get working which can be difficult in very locked down envs unless you have approval from many other teams like networking and security.
Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
The media tracking offers the ability to find relevant placements across the entire country.
The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
We are extremely happy with the use of AAP. It's better than expected, There is almost no limit when thinking of automation. The only problem is that the day to day is consuming a big part of our time. Patching and checking vulnerabilities are virtually killing us. But we can only improve with AAP.
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Everything has room for improvement, but Ansible is the best tool out there for what it does and what it can do. There are plenty of features and capabilities that can be added, but it's just a matter of time before it happens.
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Great in almost every way compared to any other configuration management software. The only thing I wish for is python3 support. Other than that, YAML is much improved compared to the Ruby of Chef. The agentless nature is incredibly convenient for managing systems quickly, and if a member of your term has no terminal experience whatsoever they can still use the UI.
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
There is a lot of good documentation that Ansible and Red Hat provide which should help get someone started with making Ansible useful. But once you get to more complicated scenarios, you will benefit from learning from others. I have not used Red Hat support for work with Ansible, but many of the online resources are helpful.
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
AAP compares favorably with Terraform and Power Automate. I don't have much experience with Terraform, but I find AAP and Ansible easier to use as well as having more capabilities. Power Platform is also an excellent automation tool that is user friendly but I feel that Ansible has more compatibility with a variety of technologies.
First, it keeps our entire server infrastructure aligned with our standards and reduces the time and effort needed to maintain our systems.
Automate routine IT tasks to save time, reduce errors, and ensure every server is configured and updated consistently.
Tasks that used to take our teams weeks to complete manually now run automatically and reliably, with full visibility, making our infrastructure management more effective and our compliance tracking much easier.
