Cision PRWeb vs. PRunderground.com

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cision PRWeb
Score 6.3 out of 10
N/A
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
$99
per news release
PRunderground.com
Score 2.0 out of 10
Small Businesses (1-50 employees)
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
$74.99
Per press release distribution
Pricing
Cision PRWebPRunderground.com
Editions & Modules
Basic
$99
per news release
Standard
$205
per news release
Advanced
$305
per news release
Premium
$405
per news release
BAsic
$74.99
Per press release distribution
US National
$419.99
Per press release distribution
Offerings
Pricing Offerings
Cision PRWebPRunderground.com
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cision PRWebPRunderground.com
Considered Both Products
Cision PRWeb

No answer on this topic

PRunderground.com
Chose PRunderground.com
I've used some of the big names in the business, but their price tag isn't within sight for many of my clients. PRUnderground is the best solution I've found for SMB's and professionals who want a budget-friendly yet effective distribution.
Top Pros
Top Cons
Best Alternatives
Cision PRWebPRunderground.com
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cision PRWebPRunderground.com
Likelihood to Recommend
8.0
(11 ratings)
2.0
(7 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
1.0
(2 ratings)
9.1
(1 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Cision PRWebPRunderground.com
Likelihood to Recommend
Cision
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
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PRUnderground
PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
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Pros
Cision
  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
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PRUnderground
  • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
  • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
  • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
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Cons
Cision
  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
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PRUnderground
  • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
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Likelihood to Renew
Cision
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
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PRUnderground
No answers on this topic
Usability
Cision
It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
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PRUnderground
No answers on this topic
Support Rating
Cision
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
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PRUnderground
They go beyond what is expected and resolve issues quickly.
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Implementation Rating
Cision
Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
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PRUnderground
No answers on this topic
Alternatives Considered
Cision
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
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PRUnderground
EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment
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Return on Investment
Cision
  • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
  • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
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PRUnderground
  • We are a training company and the press releases have increased enrollments in our classes.
  • They have increased our website traffic.
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ScreenShots

PRunderground.com Screenshots

Screenshot of TV website distribution outletsScreenshot of Sample Report Cover