Cision PRWeb vs PRunderground.com | TrustRadius

What users are saying about

Score 3.8 out of 10

Based on 15 reviews and ratings

Score 8.4 out of 10

Based on 6 reviews and ratings

Pros

Send out a press release for a cheaper price.
Sends a press release to a targeted audience.
Help clients with a smaller budget.

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Verified User

Account Manager in Marketing

Public Relations & Communications Company, 51-200 employees

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PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.

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Heather Hawkins

Freelance Copywriter

FiverrInternet, 201-500 employees

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Cons

PRWeb is very particular about certain types of releases. For example, when a company makes an acquisition, PRWeb requires authorization from both companies before they'll issue the release. This can cause a slow down in the timing of getting the news out - and it creates a hassle when they both have to fill out paperwork. This could be streamlined.
It doesn't automatically save your work. For example, if you are staging a press release, you have to remember to save it - or it disappears. This has happened to me multiple times.
You have to pay an additional fee to get the news out the same day. Otherwise, you can choose for it to go out the next day. It requires you to plan and think ahead - and many companies don't do this.

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Michelle Messenger Garrett

Writer/Content Creator/Public Relations Consultant

Garrett Public RelationsPublic Relations and Communications, 1-10 employees

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PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.

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Freelance Copywriter - Public Relations & Advertising Content Writer/Editor

Be Gracious Daily CopywritingPublic Relations and Communications, 1-10 employees

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Likelihood to Renew

Cision PRWeb 1.0

Based on 1 answer

We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.

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Nicholas Zgorski

Marketing Coordinator

The Strouse CorporationIndustrial Automation, 51-200 employees

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No score

No answers yet

No answers on this topic

Usability

Cision PRWeb 10.0

Based on 1 answer

It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.

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Nicholas Zgorski

Marketing Coordinator

The Strouse CorporationIndustrial Automation, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Cision PRWeb 3.0

Based on 4 answers

I have not really used the support features for PRWeb. It is pretty easy to use and really doesn't need much help unless you are sending something out on behalf of a publicly-traded company. For that, you need approval and verification from the company you are sending the item out on behalf of.

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Verified User

Account Manager in Marketing

Public Relations & Communications Company, 51-200 employees

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PRunderground.com 9.1

Based on 1 answer

They go beyond what is expected and resolve issues quickly.

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Co-Founder

Skill DistilleryInformation Technology and Services, 11-50 employees

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Implementation Rating

Cision PRWeb 10.0

Based on 2 answers

Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.

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Nicholas Zgorski

Marketing Coordinator

The Strouse CorporationIndustrial Automation, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I think you have to do what's best for your business needs. I know there are free news distributors but I'm not sure how good they are. There are also ones that are most expensive than PRWeb. If you primarily do business in the US then give PRWeb a try but if you have a lot of business globally I would suggest looking for one that can help target specific countries or regions

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Senior Marketing Manager

Playwire MediaMarketing and Advertising, 51-200 employees

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I've used some of the big names in the business, but their price tag isn't within sight for many of my clients. PRUnderground is the best solution I've found for SMB's and professionals who want a budget-friendly yet effective distribution.

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Heather Hawkins

Freelance Copywriter

FiverrInternet, 201-500 employees

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Return on Investment

Hard to determine ROI with this product, as people aren't directly saying they found us on the site.
PRWeb is the best way to distribute our news and build brand awareness.
Allows our team to work efficiently.

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Rachael Ossovicki

Sr. Digital Marketing Strategist

Union Home Mortgage Corp.Real Estate, 1001-5000 employees

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We are a training company and the press releases have increased enrollments in our classes.
They have increased our website traffic.

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Co-Founder

Skill DistilleryInformation Technology and Services, 11-50 employees

View all 6 answers on this topic

Screenshots

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See Both PRunderground.com Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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