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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cision PRWeb

    Score7 out of 10
    N/ACision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

    $99

    per news release

    Sprinklr Insights

    Score7.5 out of 10
    N/ASprinklr Insights is a Market Intelligence platform that provides enterprises with consumer, competitor, and market data across more than 30 channels. It centralizes Social Media Monitoring, Brand Intelligence, Voice of the Customer, crisis-management, and Competitive Intelligence workflows on one platform. Sprinklr Insights analyzes conversations from social, digital, news, review, and owned-data sources to help teams monitor audiences, reputation, market trends, and brand performance.…N/A
    Pricing
    Cision PRWebSprinklr Insights
    Editions & Modules
    Basic
    $99
    per news release
    Standard
    $205
    per news release
    Advanced
    $305
    per news release
    Premium
    $405
    per news release
    Sprinklr Insights
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    Cision PRWebSprinklr Insights
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Cision PRWebSprinklr Insights
    Considered Both Products
    Cision
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    67%
    Would buy again
    6 Answers
    96%
    Would buy again
    24 Answers
    Delivers good value for the price
    71%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    8 Answers
    100%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    67%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    100%
    Implementation went as expected
    18 Answers
    Best Alternatives
    Cision PRWebSprinklr Insights
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    No answers on this topic
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    HG Insights Platform
    Score9.2 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    HG Insights Platform
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cision PRWebSprinklr Insights
    Likelihood to Recommend
    7.0
    (14 ratings)
    8.1
    (27 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (4 ratings)
    8.2
    (1 ratings)
    Support Rating
    1.0
    (2 ratings)
    7.4
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    4.5
    (1 ratings)
    User Testimonials
    Cision PRWebSprinklr Insights
    Likelihood to Recommend
    Cision
    Wire press release distribution is often a luxury purchase, especially at the price point. In my experience Cision acts as if it's destined to win everyone's business just because of its name. Too often we've found ourselves being turned off by the arrogance and taking our business (and our clients' business) to alternative companies that are happy to have us.
    Incentivized
    Read full review
    Sprinklr
    Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
    Incentivized
    Read full review
    Pros
    Cision
    • PRWeb is fairly easy to use to issue press releases. They have a review process that will look over your release before submission although this review is not going to catch spelling and grammatical errors.
    • I've seen our press releases posted on industry relevant websites thanks to the reach that PRWeb provided us.
    • Although I never used it because we subscribed to a different service, PRWeb allows you to create and send email blasts within their OutMarket marketing platform.
    • I enjoy the ability to add a quote call out in the release.
    • I also like that images or videos can be added to the release.
    Incentivized
    Read full review
    Sprinklr
    • Product Insight — Being able to add in our products so we can have positive and negative insights.
    • Community Insights — We were able to watch out community and see what they were talking about.
    • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
    Incentivized
    Read full review
    Cons
    Cision
    • Increasing the volume of media that can receive communication would help - going from 5,000 to 7,500 or 10,000 would be a massive help.
    • Providing a social media platform in which to send out either X posts, LinkedIn, and Facebook posts to media as an alternative communication would help
    • Increasing the number of podcasters and there contact details would help.
    Incentivized
    Read full review
    Sprinklr
    • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
    • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
    • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
    Incentivized
    Read full review
    Likelihood to Renew
    Cision
    We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Usability
    Cision
    The Cision PRWeb platform is mostly intuitive. It is broken into Monitoring, Social, Insights, and Outreach sections. The way Mention Streams are set up and organized has confused employees who are new to the dashboard. Under Outreach, the Launchpad and Activities tabs are a little bit redundant and could probably be consolidated.
    Incentivized
    Read full review
    Sprinklr
    The interface is user-friendly and quite intuitive. However, the tool is very complete and the app can seem a bit dense at times with a lot of different places and categories. It just takes a bit of time to adjust before being a great tool
    Incentivized
    Read full review
    Support Rating
    Cision
    I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
    Incentivized
    Read full review
    Sprinklr
    We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
    Incentivized
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    Implementation Rating
    Cision
    Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Alternatives Considered
    Cision
    It is not an "either-or" situation. If a company really wants to put a release out on the wire, one service might be better suited for it than the other. For when a company wants to target certain countries or vertical markets (e.g. Latin America), PR Newswire would be the proper choice.
    Incentivized
    Read full review
    Sprinklr
    They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
    Incentivized
    Read full review
    Return on Investment
    Cision
    • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
    • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
    Incentivized
    Read full review
    Sprinklr
    • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
    • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
    • User friendly UI has made it easy to operate and increase productivity.
    Incentivized
    Read full review
    ScreenShots