What users are saying about
1 Rating
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Score 10 out of 100
75 Ratings
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Score 8 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Claritas PRIZM Premier
Data.com
6.4
Advanced search
Claritas PRIZM Premier
Data.com
5.8
Identification of new leads
Claritas PRIZM Premier
Data.com
4.2
List quality
Claritas PRIZM Premier
Data.com
7.0
List upload/download
Claritas PRIZM Premier
Data.com
9.5
Ideal customer targeting
Claritas PRIZM Premier
Data.com
2.4
Load time/data access
Claritas PRIZM Premier
Data.com
9.5

Sales Intelligence Data Standards

Claritas PRIZM Premier
Data.com
9.6
Contact information
Claritas PRIZM Premier
Data.com
9.8
Company information
Claritas PRIZM Premier
Data.com
9.5
Industry information
Claritas PRIZM Premier
Data.com
9.5

Data Augmentation & Lead Qualification

Claritas PRIZM Premier
Data.com
7.0
Lead qualification process
Claritas PRIZM Premier
Data.com
5.1
Smart lists and recommendations
Claritas PRIZM Premier
Data.com
5.0
Salesforce integration
Claritas PRIZM Premier
Data.com
9.6
Company/business profiles
Claritas PRIZM Premier
Data.com
9.6
Alerts and reminders
Claritas PRIZM Premier
Data.com
5.0
Data hygiene
Claritas PRIZM Premier
Data.com
9.5
Automatic data refresh
Claritas PRIZM Premier
Data.com
5.1
Tags
Claritas PRIZM Premier
Data.com
5.0
Filters and segmentation
Claritas PRIZM Premier
Data.com
9.5

Sales Intelligence Email Features

Claritas PRIZM Premier
Data.com
5.0
Sales email templates
Claritas PRIZM Premier
Data.com
5.0
Append emails to records
Claritas PRIZM Premier
Data.com
5.1

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Data.com

  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Data.com

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
Elizabeth Rodriguez | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Data.com

No score
No answers yet
No answers on this topic

Usability

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli | TrustRadius Reviewer

Support Rating

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

Data.com

Data.com 9.0
Based on 2 answers
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli | TrustRadius Reviewer

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Data.com

My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that Data.com did not. InsideView also provided little detail in profiles that were a dealbreaker for my client.
Stacy Venditto | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Data.com

  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
Jerry van Dalen Jr. | TrustRadius Reviewer

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Claritas PRIZM Premier
10.0
Data.com
8.7

Likelihood to Renew

Claritas PRIZM Premier
10.0
Data.com

Usability

Claritas PRIZM Premier
Data.com
9.0

Support Rating

Claritas PRIZM Premier
Data.com
9.0

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