Likelihood to Recommend Nielsens account managers are amazing. I could brag about my account rep forever. Get onsight training, it helps the process start at lightspeed. Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great. Read full review If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Read full review Pros Segmentation. Media targeting and buying. Behavioral research. Purchasing behaviors. Read full review Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team Read full review Cons I would like better projections for micromarkets, such as non US Census metro areas. Organic segmentation can be very time consuming, but it always is. Read full review For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them. Read full review Likelihood to Renew It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Read full review More than likely, yes. This is a company with people I trust that offer an exceptional product.
Read full review Alternatives Considered I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
Read full review Return on Investment Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do. Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments. It has helped support expansion into a new market for our health insurance products. We are able to design products based on the populations needs and behaviors rather than what someone heard. We were also able to map risky health behaviors across our service area and target the unhealthy by zip code. Read full review Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely Read full review ScreenShots