Claritas PRIZM Premier vs. TrackMaven

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Claritas PRIZM Premier
Score 10.0 out of 10
N/A
PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.N/A
TrackMaven
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…N/A
Pricing
Claritas PRIZM PremierTrackMaven
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Claritas PRIZM PremierTrackMaven
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Claritas PRIZM PremierTrackMaven
Top Pros

No answers on this topic

Top Cons
Best Alternatives
Claritas PRIZM PremierTrackMaven
Small Businesses
Lead411
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Score 9.1 out of 10
TapClicks
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Score 9.3 out of 10
Medium-sized Companies
Lead411
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Score 9.1 out of 10
TapClicks
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Score 9.3 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Claritas PRIZM PremierTrackMaven
Likelihood to Recommend
10.0
(1 ratings)
8.7
(14 ratings)
Likelihood to Renew
10.0
(1 ratings)
5.7
(3 ratings)
User Testimonials
Claritas PRIZM PremierTrackMaven
Likelihood to Recommend
Claritas
  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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TrackMaven
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
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Pros
Claritas
  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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TrackMaven
  • Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
  • Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
  • Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
  • Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
  • Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
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Cons
Claritas
  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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TrackMaven
  • For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
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Likelihood to Renew
Claritas
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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TrackMaven
More than likely, yes. This is a company with people I trust that offer an exceptional product.
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Alternatives Considered
Claritas
No answers on this topic
TrackMaven
I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
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Return on Investment
Claritas
  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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TrackMaven
  • Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
  • Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
  • Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
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ScreenShots

TrackMaven Screenshots

Screenshot of With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.