Clay vs. The List

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 9.3 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
The List
Score 7.4 out of 10
N/A
The List is a sales intelligence software solution offered by List Partners.N/A
Pricing
ClayThe List
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
ClayThe List
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
ClayThe List
Features
ClayThe List
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
8.2
94 Ratings
5% above category average
The List
8.6
4 Ratings
10% above category average
Advanced search8.392 Ratings8.94 Ratings
Identification of new leads8.287 Ratings8.84 Ratings
List quality7.985 Ratings8.04 Ratings
List upload/download9.082 Ratings8.63 Ratings
Ideal customer targeting8.01 Ratings8.83 Ratings
Load time/data access7.687 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
8.3
85 Ratings
6% above category average
The List
8.7
3 Ratings
11% above category average
Contact information8.185 Ratings8.23 Ratings
Company information8.684 Ratings9.13 Ratings
Industry information8.283 Ratings8.83 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
8.0
83 Ratings
7% above category average
The List
8.3
4 Ratings
11% above category average
Lead qualification process8.577 Ratings7.54 Ratings
Smart lists and recommendations8.01 Ratings8.24 Ratings
Salesforce integration8.265 Ratings9.11 Ratings
Company/business profiles8.481 Ratings8.24 Ratings
Data hygiene8.179 Ratings8.22 Ratings
Automatic data refresh7.01 Ratings8.83 Ratings
Filters and segmentation8.01 Ratings8.93 Ratings
Alerts and reminders00 Ratings8.13 Ratings
Tags00 Ratings8.13 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
7.9
64 Ratings
6% above category average
The List
-
Ratings
Sales email templates7.964 Ratings00 Ratings
Best Alternatives
ClayThe List
Small Businesses
Lead411
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Score 8.2 out of 10
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Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClayThe List
Likelihood to Recommend
9.4
(100 ratings)
8.4
(4 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
7.8
(100 ratings)
-
(0 ratings)
User Testimonials
ClayThe List
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
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List Partners
I believe it is perfect for media and advertising. Gets our sales team to the right contacts and often the correct titles and emails
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Pros
Clay Labs Inc. (dba Clay)
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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List Partners
  • The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
  • The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
  • The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
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Cons
Clay Labs Inc. (dba Clay)
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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List Partners
  • It would be nice if it were easier to get permission from contacts to be contacted
  • It would also be nice if contacts on the list had an opt in preference
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Likelihood to Renew
Clay Labs Inc. (dba Clay)
The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
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List Partners
It delivers on its promise
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Usability
Clay Labs Inc. (dba Clay)
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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List Partners
No answers on this topic
Alternatives Considered
Clay Labs Inc. (dba Clay)
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
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List Partners
I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
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Return on Investment
Clay Labs Inc. (dba Clay)
  • When I ran something by accident and I can stop it, it consumes credits
  • Sometimes I think the integrations are running and digging into the table I realized it stopped running without noticing and it delayed my daily send quota
  • Positive: is the first time I can do data research this fast and accurate
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List Partners
  • Fast lead identification
  • Great lead qualification
  • Actionable info
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ScreenShots

The List Screenshots

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