Clear C2 C2CRM vs. Kustomer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clear C2 C2CRM
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
Clear C2 is a 20yr CRM software development company based in Dallas, TX. They describe their CRM solution C2CRM as robust yet easy to use. It is built for companies of all industries and sizes (10 user minimum), and presented as a customizable CRM designed to drive sales, mange customer relationships and automate internal processes.
$37
per month per user
Kustomer
Score 7.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Pricing
Clear C2 C2CRMKustomer
Editions & Modules
No answers on this topic
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Offerings
Pricing Offerings
Clear C2 C2CRMKustomer
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCore package starts at $37 per user/per month. Includes all features to track and manage customer and prospects (email integration, unlimited workflows, unlimited data, custom dashboards and report and much more). Additional modules of Sales, Marketing and Customer Support are $15 add-ons (per user, per month)All plans require an annual subscription and 8 users minimum.
More Pricing Information
Community Pulse
Clear C2 C2CRMKustomer
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Top Pros
Top Cons
Features
Clear C2 C2CRMKustomer
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Clear C2 C2CRM
8.5
3 Ratings
10% above category average
Kustomer
-
Ratings
Customer data management / contact management9.03 Ratings00 Ratings
Workflow management8.13 Ratings00 Ratings
Territory management9.03 Ratings00 Ratings
Opportunity management8.03 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.03 Ratings00 Ratings
Contract management8.12 Ratings00 Ratings
Quote & order management9.03 Ratings00 Ratings
Interaction tracking8.02 Ratings00 Ratings
Channel / partner relationship management8.02 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Clear C2 C2CRM
8.7
3 Ratings
15% above category average
Kustomer
-
Ratings
Case management9.03 Ratings00 Ratings
Call center management8.03 Ratings00 Ratings
Help desk management9.03 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Clear C2 C2CRM
8.5
3 Ratings
12% above category average
Kustomer
-
Ratings
Lead management9.02 Ratings00 Ratings
Email marketing8.13 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Clear C2 C2CRM
8.4
3 Ratings
10% above category average
Kustomer
-
Ratings
Task management9.03 Ratings00 Ratings
Billing and invoicing management8.02 Ratings00 Ratings
Reporting8.03 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Clear C2 C2CRM
8.7
3 Ratings
13% above category average
Kustomer
-
Ratings
Forecasting9.03 Ratings00 Ratings
Pipeline visualization9.03 Ratings00 Ratings
Customizable reports8.03 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Clear C2 C2CRM
8.5
3 Ratings
11% above category average
Kustomer
-
Ratings
Custom fields9.03 Ratings00 Ratings
Custom objects8.02 Ratings00 Ratings
Scripting environment9.03 Ratings00 Ratings
API for custom integration8.02 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Clear C2 C2CRM
8.5
3 Ratings
2% above category average
Kustomer
-
Ratings
Single sign-on capability8.02 Ratings00 Ratings
Role-based user permissions9.03 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Clear C2 C2CRM
8.5
2 Ratings
15% above category average
Kustomer
-
Ratings
Social data9.02 Ratings00 Ratings
Social engagement8.02 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Clear C2 C2CRM
8.5
2 Ratings
17% above category average
Kustomer
-
Ratings
Marketing automation9.02 Ratings00 Ratings
Compensation management8.02 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Clear C2 C2CRM
8.0
2 Ratings
6% above category average
Kustomer
-
Ratings
Mobile access8.02 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Clear C2 C2CRM
-
Ratings
Kustomer
8.6
17 Ratings
9% above category average
Organize and prioritize service tickets00 Ratings9.116 Ratings
Expert directory00 Ratings8.314 Ratings
Subscription-based notifications00 Ratings8.513 Ratings
ITSM collaboration and documentation00 Ratings8.013 Ratings
Ticket creation and submission00 Ratings8.417 Ratings
Ticket response00 Ratings9.217 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Clear C2 C2CRM
-
Ratings
Kustomer
7.3
13 Ratings
6% below category average
External knowledge base00 Ratings8.213 Ratings
Internal knowledge base00 Ratings6.413 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Clear C2 C2CRM
-
Ratings
Kustomer
8.6
17 Ratings
11% above category average
Customer portal00 Ratings8.611 Ratings
IVR00 Ratings8.310 Ratings
Social integration00 Ratings7.614 Ratings
Email support00 Ratings9.217 Ratings
Help Desk CRM integration00 Ratings9.212 Ratings
Best Alternatives
Clear C2 C2CRMKustomer
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
SAP Service Cloud
SAP Service Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Clear C2 C2CRMKustomer
Likelihood to Recommend
9.0
(3 ratings)
9.0
(38 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(2 ratings)
Usability
9.0
(2 ratings)
8.4
(4 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
6.4
(2 ratings)
Support Rating
9.0
(2 ratings)
9.9
(7 ratings)
In-Person Training
-
(0 ratings)
7.6
(2 ratings)
Online Training
-
(0 ratings)
8.3
(2 ratings)
Implementation Rating
-
(0 ratings)
7.9
(2 ratings)
Configurability
-
(0 ratings)
7.9
(2 ratings)
Ease of integration
-
(0 ratings)
7.2
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.7
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
Clear C2 C2CRMKustomer
Likelihood to Recommend
Clear C2 C2CRM
It
allows the best sales with our customers. It is the best CRM software in the
market. If customers need help then it allows their users to contact them
directly and they give good feedback in a short time.
Read full review
Kustomer, LLC
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
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Pros
Clear C2 C2CRM
  • An incredible application in making sales and marketing in a single go.
  • Good to comprehend business opportunities and to protect the product’s promotion in the market.
  • It's a very simple and easy application. Once installed [it] can give the maximum benefits. Nothing can stop this tool from making wise decisions and providing ways to implement and observe the process further.
  • Its mobile version helps us to watch the business detail for 24-hours and is a good way to communicate with clients on demand.
  • Its managing abilities are not underestimated because of its to-the-point business overview.
Read full review
Kustomer, LLC
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Read full review
Cons
Clear C2 C2CRM
  • Unsure, as I have not seen issues that weren't resolved quickly and professionally.
Read full review
Kustomer, LLC
  • Small chat window--maybe the ability to chat in real-time with the person who received your ticket would help.
  • Different teams could have differently colored notes.
  • The notification bell could be a bit bigger. It's hard to keep track sometimes, when a lot of notes pile on.
Read full review
Likelihood to Renew
Clear C2 C2CRM
No answers on this topic
Kustomer, LLC
I believe at this time, Kustomer is doing a good job. I really love its functionality at the moment.
Read full review
Usability
Clear C2 C2CRM
I like most and the features help me to manage customer details and their orders. It is very easy, I [have been] using this application for a long time and its integration with other applications is perfect for [a] fast workflow.
Read full review
Kustomer, LLC
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
Read full review
Reliability and Availability
Clear C2 C2CRM
No answers on this topic
Kustomer, LLC
I gave it a 10 rating because it is very helpful and the availability is there when needed. I have never had issues with application errors or unplanned outages so far.
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Performance
Clear C2 C2CRM
No answers on this topic
Kustomer, LLC
Kustomer Performances need improvement. The pages do load very slowly but that might be because of the information they carry. If Kustomer integrates with other software or systems it does slow the performance. They need to find a solution to this.
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Support Rating
Clear C2 C2CRM
C2CRM delivers us the best features for improving business tasks and it is very handy for launching new products in front of others. I can easily gather all the detail of customers in one place and we can discuss and increase product marketing. Its social media integration is great to advertise product features, so that's why I really like it.
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Kustomer, LLC
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
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In-Person Training
Clear C2 C2CRM
No answers on this topic
Kustomer, LLC
Because they are very hands-on in training us and very approachable
Read full review
Online Training
Clear C2 C2CRM
No answers on this topic
Kustomer, LLC
The best training I did was online. Videos teach as well as explain how everything works and what Kustomer's functions are.
Read full review
Implementation Rating
Clear C2 C2CRM
No answers on this topic
Kustomer, LLC
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
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Alternatives Considered
Clear C2 C2CRM
I HIGHLY recommend Clear C2 C2CRM above any other platform.
Read full review
Kustomer, LLC
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
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Scalability
Clear C2 C2CRM
No answers on this topic
Kustomer, LLC
Because customer is flexible and scalable
Read full review
Return on Investment
Clear C2 C2CRM
  • It has been [designed] for sales reps. They can focus on sales and building relationships with clients. It is best for businesses from all sectors who want good results. They give training online and through webinars.
  • Its features are very advanced and good. It gives users lots of documentation storage, assists achieve, retail machine integration, [and] task management.
  • The next step is to win customers from other tools over profitable sales. And then retaining these customers with their services and support. The new interface has [been] launched for a better understanding of users as it increases day-to-day productivity due to lesser complexity.
Read full review
Kustomer, LLC
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Read full review
ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.