Clearscope vs. Serpstat

Clearscope shines if you're using freelance writers or even just need a way to easily keyword optimize long-form content. While it can be used for marketing pages, I've found it does best with longer-form blog content in the hands of writers. So, if you have inexperienced writers or those less savvy/comfortable about SEO optimization, I'd recommend only using it for blogs. articles or other long-form content. Have some SEO experience under your belt? Use it for EVERYTHING that needs keyword optimization and is over 300 words. It'll help give you ideas and give you a better idea of how to work in that semantic SEO.

Incentivized

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.

Incentivized

• Helps produce relevant and engaging content.
• Integration with WordPress through an easy to use plugin.
• Deliver data-driven results.
• The content rating system makes it easy to understand how your content is performing now based on your specific keywords.

Incentivized

• Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
• We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
• Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.

Incentivized

• Cost is a little prohibitive for small teams/businesses.
• Running reports could be more intuitive. Some users have run them incorrectly, costing credits (which Clearscope has been kind enough to refund).

Incentivized

• As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
• Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
• Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.

Incentivized

I am very happy with the program and their services.

Incentivized

It is pretty easy to use as an SEO tool as I've used a few others prior

Incentivized

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

Incentivized

They're all similar but different. We use Frase and MarketMuse during other parts of our content creation process. I have used Surfer when clients supply reports and think it's also a solid tool. But nothing beats Clearscope when it comes to content optimization as you finish drafting.

Incentivized

I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.

Incentivized

• It's made it easier to create content that is ready to rank with little effort.
• Articles updated with Clearscope have started ranking.
• Articles created with Clearscope rank better out the gate than ones written without it.

Incentivized

• We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
• We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
• We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.

Incentivized