CleverTap vs Firebase Crashlytics

• Web Analytics - understanding of how users are navigating on the website
• Re-engagement - how to engage the users if they drop off from a particular step
• Funnels - How are users navigating from 3-4 page routes predetermined by the business
• Forward Flows - How and where are users moving forward on a particular page
• User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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• Detecting Crashes
• Showing backtraces to the exact line of code causing the crash
• Fine-grained Notifications

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• An easier way to understand app version adoption rates alongside crashes.
• I feel like the platform keeps trying to become more of an all encompassing analytics platform and should stick at what it does best—crash monitoring.
• Now that it has been acquired by Google, I hope things like navigation and implementation don't become more cumbersome as has been the recent case with Google Analytics.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• Event tracking helps us identify issues in real time

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