CleverTap vs Insider Growth Management Platform (GMP)

Likelihood to Recommend

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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Verified User

Manager in Customer Service

Consumer Services Company, 51-200 employees

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Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.

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Verified User

Manager in Marketing

Retail Company, 1001-5000 employees

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Pros

Web Analytics - understanding of how users are navigating on the website
Re-engagement - how to engage the users if they drop off from a particular step
Funnels - How are users navigating from 3-4 page routes predetermined by the business
Forward Flows - How and where are users moving forward on a particular page
User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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Rajat Khatri

Head - Business Intelligence & Analytics

ProptigerReal Estate, 1001-5000 employees

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Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Cons

Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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Verified User

Manager in Marketing

Automotive Company, 51-200 employees

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Attention to detail, checking for errors and bugs.
Support could be improved.

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Verified User

Manager in Marketing

Retail Company, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$0

Starting Price

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Starting Price

—

Support Rating

CleverTap 10.0

Based on 2 answers

For their expertise and timely resolution to our issues.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

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Vishal Pamnani

Senior Software Quality Assurance Analyst

Ulink Agritech (AgroStar)Computer Software, 1001-5000 employees

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Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Return on Investment

Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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Improved conversion rate.
Increased online sales.
Increased leads.

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Verified User

Manager in Marketing

Retail Company, 1001-5000 employees

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CleverTap vs Insider Growth Management Platform (GMP)

CleverTap

Insider Growth Management Platform (GMP)

Attribute Ratings

Likelihood to Recommend

CleverTap

Insider Growth Management Platform (GMP)

Support Rating

CleverTap

Insider Growth Management Platform (GMP)

Pros

Cons

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Support Rating

Alternatives Considered

Return on Investment

Screenshots

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