CleverTap vs. Insider Growth Management Platform (GMP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
Insider Growth Management Platform (GMP)
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Pricing
CleverTapInsider Growth Management Platform (GMP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverTapInsider Growth Management Platform (GMP)
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
CleverTapInsider Growth Management Platform (GMP)
Top Pros
Top Cons
Best Alternatives
CleverTapInsider Growth Management Platform (GMP)
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The Trade Desk
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All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapInsider Growth Management Platform (GMP)
Likelihood to Recommend
7.7
(9 ratings)
9.0
(2 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CleverTapInsider Growth Management Platform (GMP)
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
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Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
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Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
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Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Support Rating
CleverTap
For their expertise and timely resolution to our issues.
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Insider
No answers on this topic
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
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Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
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Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module