CleverTap vs Insider Growth Management Platform (GMP)

Likelihood to Recommend

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Pros

Journey campaigns
User segmentation
Performance tracking
Its customer success team is great

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Cons

I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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Additional targeting options would potentially improve this product.

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Support

CleverTap 10.0

Based on 1 answer

For their expertise and timely resolution to our issues.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Return on Investment

Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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