CleverTap vs Kochava

Likelihood to Recommend

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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We prefer other attribution platforms other than Kochava, since Kochava has poor visibility, it is not user friendly and does not provide detailed reports

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Verified User

Account Manager in Marketing

Marketing & Advertising Company, 51-200 employees

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Pros

Journey campaigns
User segmentation
Performance tracking
Its customer success team is great

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
Attribution of channels basis last click, first click etc.
Analytics, Insights, user CAC and LTV etc.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Cons

I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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Hard to pull reporting
often tracking issues, and advertisers seem to have a hard time integrating
lack of visibility on many events, and poor fraud detection

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Verified User

Account Manager in Marketing

Marketing & Advertising Company, 51-200 employees

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Usability

No score

No answers yet

No answers on this topic

Kochava 3.0

Based on 1 answer

Not user friendly, poor reporting.

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Verified User

Account Manager in Marketing

Marketing & Advertising Company, 51-200 employees

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Support Rating

CleverTap 10.0

Based on 2 answers

For their expertise and timely resolution to our issues.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Kochava 6.4

Based on 3 answers

They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Alternatives Considered

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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Julio Boschi

Marketing Supervisor

BeblueFinancial Services, 501-1000 employees

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Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Return on Investment

Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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Verified User

Team Lead in Other

Computer Software Company, 11-50 employees

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We have had issues with quality due to the poor reporting
Lost several opportunities based on lack of visibility
not user friendly dashboard, and therefore harder to use than other common platforms

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Verified User

Account Manager in Marketing

Marketing & Advertising Company, 51-200 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$0

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

CleverTap

Kochava

Pros

Cons

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

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