CleverTap vs Kochava

• Web Analytics - understanding of how users are navigating on the website
• Re-engagement - how to engage the users if they drop off from a particular step
• Funnels - How are users navigating from 3-4 page routes predetermined by the business
• Forward Flows - How and where are users moving forward on a particular page
• User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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• Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• Hard to pull reporting
• often tracking issues, and advertisers seem to have a hard time integrating
• lack of visibility on many events, and poor fraud detection

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
• Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
• We can also use Kochava's app links and QR codes to boost our conversion.
• Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.

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