19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 19 reviews and ratings
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 19 reviews and ratings
Attribute Ratings
- CleverTap is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
8.3
CleverTap
83%
9 Ratings
7.4
Kochava
74%
4 Ratings
Usability
CleverTap
N/A
0 Ratings
3.0
Kochava
30%
1 Rating
Support Rating
10.0
CleverTap
100%
2 Ratings
5.2
Kochava
52%
3 Ratings
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

Verified User
Manager in Customer Service
Consumer Services Company, 51-200 employeesKochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.
It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.
You're
also helping employees accomplish difficult tasks while keeping company data
protected.
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.
It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.
You're
also helping employees accomplish difficult tasks while keeping company data
protected.
Java Software Engineer
Firstcom Solutions Pte LtdInformation Technology & Services, 51-200 employees
Pros
CleverTap
- Web Analytics - understanding of how users are navigating on the website
- Re-engagement - how to engage the users if they drop off from a particular step
- Funnels - How are users navigating from 3-4 page routes predetermined by the business
- Forward Flows - How and where are users moving forward on a particular page
- User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
Head - Business Intelligence & Analytics
ProptigerReal Estate, 1001-5000 employees
Kochava
- Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
STIC Director
Anacle Systems LimitedComputer Software, 51-200 employees
Cons
CleverTap
- Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
- Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
- The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

Verified User
Manager in Marketing
Automotive Company, 51-200 employeesKochava
- Hard to pull reporting
- often tracking issues, and advertisers seem to have a hard time integrating
- lack of visibility on many events, and poor fraud detection

Verified User
Account Manager in Marketing
Marketing & Advertising Company, 51-200 employeesPricing Details
CleverTap
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0
Starting Price
—Kochava
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
CleverTap
No score
No answers yet
No answers on this topic
Kochava
Kochava 3.0
Based on 1 answer
Not user friendly, poor reporting.

Verified User
Account Manager in Marketing
Marketing & Advertising Company, 51-200 employeesSupport Rating
CleverTap
CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesKochava
Kochava 5.2
Based on 3 answers
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesAlternatives Considered
CleverTap
Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Senior Software Quality Assurance Analyst
Ulink Agritech (AgroStar)Computer Software, 1001-5000 employees
Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
Java Software Engineer
Firstcom Solutions Pte LtdInformation Technology & Services, 51-200 employees
Return on Investment
CleverTap
- Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

Verified User
Team Lead in Other
Computer Software Company, 11-50 employeesKochava
- Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
- Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
- We can also use Kochava's app links and QR codes to boost our conversion.
- Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
STIC Director
Anacle Systems LimitedComputer Software, 51-200 employees