Likelihood to Recommend It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Read full review We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
Read full review Pros User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc. Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc. Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact. Read full review Very, very easy to use - yet equally powerful Personalization of messages Data back feeds Running mobile and web campaigns in one place Awesome support Read full review Cons Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled. Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation. The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user? Read full review The UI could use a lot of improvement. It's not very intuitive. Canceling of sent in-app messages can't be done through the dashboard. You have to contact support for them to do it. To send the same message again, you have to recreate the whole thing instead of just resending it. Read full review Likelihood to Renew Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.
Read full review Support Rating For their expertise and timely resolution to our issues.
Read full review Alternatives Considered Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as
Localytics . It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Read full review Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.
Read full review Return on Investment Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level. Read full review 81% increase in customer retention 27% increase in daily active users Cost of the system is very low compared to tangible financial benefits it as delivered Read full review ScreenShots