CleverTap vs ShopperTrak

• Web Analytics - understanding of how users are navigating on the website
• Re-engagement - how to engage the users if they drop off from a particular step
• Funnels - How are users navigating from 3-4 page routes predetermined by the business
• Forward Flows - How and where are users moving forward on a particular page
• User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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• Count inbound and outbound traffic
• Compare traffic to location specific sales.
• Detailed dashboards with at a glance actionable content.

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• Updated end users when enhancements are implemented.
• User specific reporting.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• We now better manage our labor to meet customer traffic.
• We can better measure the impact of promotions we offer.
• At a glance, I can identify stores with the biggest opportunities.

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