CleverTap vs. zigihub

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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1. It helps automate your marketing campaigns - send emails, does automated follow-up, creates leads directly into the CRM
2. Helps you track the performance of your marketing campaign
3. Its a cost-effective tool
4. Their integration with salesforce and Hubspot is missing, will require you to do it manually
5. Their email editor is quite basic with many must-have designing features missing

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• User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
• Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
• Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.

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• The platform navigation is very smooth.
• Easily switch from CRM to Marketing Automation tool
• I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• The email editor tool is very basic
• You cannot templatize your outreach with out-of-the-box designing
• Integrations with Salesforce and Hubspot is missing

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1. Has a lot of scope for improvement in terms of email editor and lead management
2. Out-of-the-box reporting features should also be made available
3. Should provide integration with other software
4. The user experience could be improved
5. The tool can be made a little faster to operate
6. Workflows, land page, and form options can be improved

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For their expertise and timely resolution to our issues.

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The customer support team is active and reverts promptly to support requirements. However, most of the requirements takes a lot of time to get fixed.

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Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.

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