TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ClickDimensions

    Score8.4 out of 10
    N/AClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture.N/A

    WhatCounts

    Score4 out of 10
    N/AWhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
    Pricing
    ClickDimensionsWhatCounts
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ClickDimensionsWhatCounts
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ClickDimensionsWhatCounts
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ClickDimensions and WhatCounts
    Feature
    ClickDimensions
    3.9
    10 Ratings
    66% below category average
    WhatCounts
    9.8
    1 Ratings
    20% above category average
    WYSIWYG email editor5.38 Ratings9.01 Ratings
    Dynamic content4.010 Ratings00 Ratings
    Ability to test dynamic content1.410 Ratings00 Ratings
    Landing pages1.710 Ratings10.01 Ratings
    A/B testing3.710 Ratings10.01 Ratings
    Mobile optimization1.710 Ratings10.01 Ratings
    Email deliverability reporting4.610 Ratings10.01 Ratings
    List management6.09 Ratings10.01 Ratings
    Triggered drip sequences6.39 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ClickDimensions and WhatCounts
    Feature
    ClickDimensions
    4.7
    10 Ratings
    51% below category average
    WhatCounts
    -
    Ratings
    Lead nurturing automation7.09 Ratings00 Ratings
    Lead scoring and grading5.09 Ratings00 Ratings
    Data quality management3.08 Ratings00 Ratings
    Automated sales alerts and tasks4.07 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ClickDimensions and WhatCounts
    Feature
    ClickDimensions
    2.5
    7 Ratings
    101% below category average
    WhatCounts
    -
    Ratings
    Calendaring4.05 Ratings00 Ratings
    Event/webinar marketing1.06 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ClickDimensions and WhatCounts
    Feature
    ClickDimensions
    5.5
    3 Ratings
    32% below category average
    WhatCounts
    -
    Ratings
    Social sharing and campaigns8.03 Ratings00 Ratings
    Social profile integration3.13 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ClickDimensions and WhatCounts
    Feature
    ClickDimensions
    2.6
    9 Ratings
    97% below category average
    WhatCounts
    10.0
    1 Ratings
    27% above category average
    Dashboards2.09 Ratings10.01 Ratings
    Standard reports2.09 Ratings10.01 Ratings
    Custom reports3.87 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ClickDimensions and WhatCounts
    Feature
    ClickDimensions
    4.4
    10 Ratings
    54% below category average
    WhatCounts
    -
    Ratings
    API1.05 Ratings00 Ratings
    Role-based workflow & approvals1.05 Ratings00 Ratings
    Customizability2.07 Ratings00 Ratings
    Integration with Salesforce.com7.02 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.310 Ratings00 Ratings
    Integration with SugarCRM8.02 Ratings00 Ratings
    Best Alternatives
    ClickDimensionsWhatCounts
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClickDimensionsWhatCounts
    Likelihood to Recommend
    2.0
    (10 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    5.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ClickDimensionsWhatCounts
    Likelihood to Recommend
    ClickDimensions
    ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
    Incentivized
    Read full review
    WhatCounts
    How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
    Incentivized
    Read full review
    Pros
    ClickDimensions
    • The nurture campaign builder was great. Easy to use and to follow along with.
    • The drop and drag editor was easy to use and you could start using it with no training.
    • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
    Incentivized
    Read full review
    WhatCounts
    • We receive super customer service from a dedicated account representative.
    • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
    • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
    Incentivized
    Read full review
    Cons
    ClickDimensions
    • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
    • Managing customer preferences and subscriptions felt extremely convoluted
    • Interfaces generally not intuitive
    • Reporting was not in the class of competitors
    • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
    Incentivized
    Read full review
    WhatCounts
    • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
    Incentivized
    Read full review
    Likelihood to Renew
    ClickDimensions
    I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
    Incentivized
    Read full review
    WhatCounts
    No answers on this topic
    Usability
    ClickDimensions
    I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
    Read full review
    WhatCounts
    No answers on this topic
    Support Rating
    ClickDimensions
    You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
    Read full review
    WhatCounts
    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
    Incentivized
    Read full review
    Alternatives Considered
    ClickDimensions
    Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
    Incentivized
    Read full review
    WhatCounts
    We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
    Incentivized
    Read full review
    Return on Investment
    ClickDimensions
    • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
    • Lead scoring helps develop more qualified leads.
    Incentivized
    Read full review
    WhatCounts
    • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
    Incentivized
    Read full review
    ScreenShots

    ClickDimensions Screenshots

    Screenshot of Create email templates inside Dynamics CRM with our drag and drop email editorScreenshot of Collect contact and lead data through web forms and landing pagesScreenshot of Build multi-channel, automated campaigns using an easy drag and drop interfaceScreenshot of View your marketing performance at a glance right inside DynamicsScreenshot of Use reporting to accurately measure your sales and marketing campaigns