ClickDimensions Review
April 12, 2021

ClickDimensions Review

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ClickDimensions

We used it primarily as an email marketing system. Some programmatic communications for events. Very light automation use. We used the forms and surveys at times, form captures, and web content (pages) for subscription preferences.
  • Posting email activity to a customer record in Dynamics
  • Using marketing lists from Dynamics
  • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
  • Managing customer preferences and subscriptions felt extremely convoluted
  • Interfaces generally not intuitive
  • Reporting was not in the class of competitors
  • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
  • Once developed, some of the Dynamics workflows helped manage repetitive email business processes. Development consumed resources though, and needed to be revisited to keep workflows working.
  • The cost is high compared to straight-up email marketing platforms. The benefits did not create enough ROI to make up for this.
I did not select ClickDimensions, this business decision was made by previous team members, who were not digital or marketing specialists, due to its integration with Dynamics. I'm sure the demo was great, but operationally it was not great.

Do you think ClickDimensions delivers good value for the price?

No

Are you happy with ClickDimensions's feature set?

No

Did ClickDimensions live up to sales and marketing promises?

No

Did implementation of ClickDimensions go as expected?

No

Would you buy ClickDimensions again?

No

In theory, its connection to Dynamics, and the customisations you can make, are a big benefit. In practice, for a company that is not enterprise level and does not have many subject matter experts working on it, the platform was painful, and the staff time/development/consulting overhead too high. The day to day difficulties outweighed the benefits.
For example, emails can essentially only be personalised with information from a Dynamics customer record. So you need to add lots of additional temporary information to your core CRM record, or come up with convoluted solutions for a common email marketing use case.

ClickDimensions Feature Ratings

WYSIWYG email editor
4
Dynamic content
2
Ability to test dynamic content
2
Landing pages
1
A/B testing
3
Mobile optimization
3
Email deliverability reporting
2
List management
4
Triggered drip sequences
5
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
3
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
1
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
2
Standard reports
2
Custom reports
Not Rated
API
1
Role-based workflow & approvals
1
Customizability
4
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
Not Rated