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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ClickGuard

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    ClickGUARD is a fully automated protection tool that enables businesses to run secure pay-per-click campaigns. The software can eliminate unwanted clicks on your PPC ads, help to clean up your traffic, and optimize your budget for your target audience.

    $89

    per month

    WordStream

    Score6.9 out of 10
    N/AWordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
    Pricing
    ClickGuardWordStream
    Editions & Modules
    Lite
    starts at $89
    per month
    Standard
    starts at $149
    per month
    Pro
    starts at $199
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    ClickGuardWordStream
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscount available for annual billing. Custom plan available.—
    More Pricing Information
    Community Pulse
    ClickGuardWordStream
    Considered Both Products
    ClickGUARD
    No answer on this topic
    Gannett
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    9 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Best Alternatives
    ClickGuardWordStream
    Small Businesses
    No answers on this topic
    Google Ads
    Score8.4 out of 10
    Medium-sized Companies
    No answers on this topic
    Acquisio
    Score9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClickGuardWordStream
    Likelihood to Recommend
    8.5
    (10 ratings)
    9.1
    (23 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (3 ratings)
    Support Rating
    8.4
    (6 ratings)
    9.6
    (5 ratings)
    User Testimonials
    ClickGuardWordStream
    Likelihood to Recommend
    ClickGUARD
    ClickGAURD is highly suitable for detecting and preventing fraudulent clicks and helps generate higher revenues with the same marketing budgets. The reports created by ClickGUARD are also very helpful in understanding the impact and returns on the campaigns. It also helps identifies the geographies from where the fraudulent clicks are coming to help us take preventive measures. Having detailed documentation to get it deployed and get users onboarded quickly will be very helpful.
    Incentivized
    Read full review
    Gannett
    Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
    Incentivized
    Read full review
    Pros
    ClickGUARD
    • The real-time notifications are one of the best features of ClickGUARD for me.
    • Automatic malicious click deflection is also a feature that I appreciate.
    • There have been instances where a large number of clicks were made, but the resulting conversions were much below expectations.
    Read full review
    Gannett
    • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
    • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
    • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
    Incentivized
    Read full review
    Cons
    ClickGUARD
    • The one thing I've noticed that I believe is a disadvantage would have to be the lack of support on weekends or holidays which is understandable but at the same time, I'm sure people expect to still be supported right around the clock if that is what is advertised.
    Read full review
    Gannett
    • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
    • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
    • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
    Incentivized
    Read full review
    Likelihood to Renew
    ClickGUARD
    No answers on this topic
    Gannett
    Affordable, useful, informative, easy to use, continually updating and staying current
    Incentivized
    Read full review
    Support Rating
    ClickGUARD
    I actually haven't found the need to use their customer support as yet but I'm sure that they are knowledgable and would assist any way they can.
    Read full review
    Gannett
    I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
    Incentivized
    Read full review
    Alternatives Considered
    ClickGUARD
    formerly know as PPC Protect, now known as Lunio. we side by side user lunio as well and only problem with lunio was pricing. no doubt lunio has better feature set to stack against ClickGaurd but we didn't required that many features to begin with. ClickGaurd is simple solution for us and we are planning to explore it full before moving to any other platform
    Incentivized
    Read full review
    Gannett
    WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
    Incentivized
    Read full review
    Return on Investment
    ClickGUARD
    • Prior to acquiring Clickguard, I wasn't even able to trust the numbers I was seeing and my money was being wasted. Since getting this app, there has been a total turn around in conversions, and sales have increased.
    Read full review
    Gannett
    • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
    • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
    • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
    Read full review
    ScreenShots

    ClickGuard Screenshots

    Screenshot of where to add and manage multiple ad accounts with different protection plans.Screenshot of a bot probability assessment, which is available with every click.Screenshot of clicks tested for behavior (e.g. time spent on site, click speed) and non-behavior criteria (location, IP address, packet header details).Screenshot of reports that can be automated and scheduled for teams or clients.Screenshot of where every single click is assessed and verified whether it is blocked or not.Screenshot of the interface to toggle ON/OFF protection.