CloseFactor vs. Gong

CloseFactor has been a great way to target contacts by company and be able to filter down by other characteristics, such as seniority, specific role, or other keywords. There is still some manual work to push contacts to a CRM or contact tool (SalesLoft, Outreach) but being able to do this in bulk rather than one by one saves a lot of time when finding quality prospects.

Incentivized

Gong is incredibly helpful to recap on what was said. So many times I will go back to re-listen to a call and I will uncover new facts or details that I will directly use in my follow up. this is huge for finding those pain points in discovery. Really can only think of Gong not being appropriate for private internal calls or when a client specifically asked not to be recorded.

Incentivized

• Identifying target contacts
• Integrate with LinkedIn and SFDC
• Contact info validation

Incentivized

• Recommendations to improve (silence time, speaking ratio, etc.)
• Source of absolute truth! So easy to see what meetings have been done, and how it was done. No more he says she says
• Transcription - it has been accurate, and helps when trying to learn how to handle rejections

Incentivized

• Joint workspace (AE and BDR)
• Outreach from the tool
• Sorting of contacts based on filters

Incentivized

• When you log into your Gong account, it automatically takes you to a page that I find is not necessary. I then have to find the correct page to search for calls
• It auto-populates what I am typing but is usually incorrect
• May take a while for the recording to be available

Incentivized

We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.

Incentivized

Gong is extremely easy to use with a clear UX outlining where to find all necessary details. The additions of call summaries and key points, to the existing recording + transcripts now makes it so much easier to quickly get snapshots of what was said during meetings, something that is especially important when deals or accounts are changing hands. With Gong I can get the coles notes in a fraction of time.

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

This is nothing something I'm able to answer

Incentivized

CloseFactor builds on tools like LinkedIn Sales Navigator. Rather than comb through contacts one by one, CloseFactor identifies all contacts that satisfy certain criteria and allows us to bulk push them into our CRM. There is also a component of validating contact info that is imported with the contact, which LinkedIn lacks entirely

Incentivized

CoPilot is good software, and the prices were relatively equal between the two. Gong's representative was more hands on in making us feel comfortable switching software and changing our infrastructure to accommodate. It was this care and handholding that put us over the edge. The actual product between the two was marginal and for our needs made no difference.

Incentivized

I was not involved with the process

Incentivized

I was not involved with the process

Incentivized

• Reduce prospecting time by more than 3x
• Allows us to target more organizations more quickly
• Sometimes put too many contacts in and it effects email filters

Incentivized

• Greater acceptance of a live conversation by our customers, especially the ones that weren't so responsive via email.
• Greater understanding of how to better interact with every customer and personalize our workflow for each of them.
• An increase in the good spirits among the team, since all participate in the review meetings, they are no longer shy or don't feel victimized anymore when working on improving our skillset.