CoConstruct vs. Kustomer

Having the ability to completely manage a project from start to finish with one app is super helpful. The time reporting feature (when it works correctly) is a nice added bonus as it allows employees to switch from one task to another on the same project or to another project and task with ease, aiding in the accounting process of the total project. This was helpful for running analytics to see where we were spending too much time on certain tasks, thus allowing us to assess any training needs.

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I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!

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• The integration of all aspects needed to run a remodeling company efficiently: project scheduling and management, financial planning and customer service. Since it’s an all-in-one suite and cloud-based, it enables our team to keep track of all our projects in real-time. Communication breakdown is the last thing we want, so being on the same page is not only desirable but makes for the best possible relationship with our clients.
• Product education - We like how CoConstruct helps new users and get them to start using the tool right away. The dashboard resource materials are incredibly useful. We don’t have to spend a lot of time training new hires on the system and onboarding new clients.

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• All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
• The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
• We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.

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• Internal Communication - CoConstruct lacks the ability to tag-team members for internal communication using @mentions or any other means. This has been crippling for us and forced us to use alternative software for communicating among our team members.
• Pipeline Management - CoConstruct's lead-tracking system feels clunky and hard to navigate and doesn't provide a pipeline view that's easy to navigate. We have moved our Pipeline Management outside of CoConstruct to make it easier for our sales team to track leads.
• CRM - CoConstruct doesn't offer anything for customer follow-up after projects are completed. This, in addition to the lack of an effective pipeline system, has led to our decision to use Hubspot as our CRM. Moving projects into CoConstruct for Design and back our after Production.

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• For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
• Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
• Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
• I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.

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Because there's no other tool like Kustomer

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There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.

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Because Kustomer is available when you need it

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Because ages load quickly, reports complete in a reasonable time frame, given their complexity

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The support staff is brilliant; they don't operate on Australian time, so you can't just dial up support when you need it. The response times are quick, and the staff is knowledgeable. They are also well versed in most of the differences between buildings in the US and the building in Australasia. Despite their funny accents and strange use of the English language, we get by just fine!

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I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.

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Because they are very hands-on in training us and very approachable

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It was very easy to understand.

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Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.

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Products like Procore and PlanGrid are geared towards projects with huge projects teams, multiple stakeholders and dozens of subcontractors. CoConstruct can be used for projects big and small (value) and also with small project teams or large projects teams. For small partial renovation or addition projects CoConstruct is a good more cost effective option.

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Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.

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Because customer is flexible and scalable

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• It made time recording much easier and much more reliable
• With its GPS feature, we would be able to track when an employee left a job to help ensure accurate time recording
• Having the ability to give the homeowners their own custom home building app to watch the progress helped to put us ahead of the game in the industry
• Running job cost reports as easily as CoConstruct allows helped to curb some of our administrative fees

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• We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
• Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.

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