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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Coevera

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Coevera (formerly Pipeliner CRM) is a sales enablement tool focusing on pipeline management, sales processes, and analytics designed to empower sales professionals. It provides a visual sales process, profiles, and charts, all of which aim to help users take the right actions with their buyers and even helps identify key contacts within an organization. The CRM is available in three versions: Starter, Business & Enterprise. The vendor offers…

    $65

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    CoeveraAgentforce Marketing
    Editions & Modules
    STARTER - Basic sales management, tracking and collaboration
    $65.00 per user per month
    STARTER - Basic sales management, tracking and collaboration
    $65 per user per month
    BUSINESS - Full CRM functionality, customization and unique productivity features.
    $85 per user per month
    ENTERPRISE - Full CRM functionality with advanced reporting, customization and services.
    $115 per user per month
    UNLIMITED - Full CRM functionality with advanced reporting, customization and services.
    $150 per user per month
    UNLIMITED - Advanced CRM functionality including advanced features
    $150 per user per month
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    CoeveraAgentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CoeveraAgentforce Marketing
    Considered Both Products
    Coevera
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    CoeveraAgentforce Marketing
    Sales Force Automation
    Comparison of Sales Force Automation features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    9.0
    18 Ratings
    14% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Customer data management / contact management8.118 Ratings00 Ratings
    Workflow management8.918 Ratings00 Ratings
    Territory management8.916 Ratings00 Ratings
    Opportunity management9.018 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.717 Ratings00 Ratings
    Contract management8.816 Ratings00 Ratings
    Quote & order management9.62 Ratings00 Ratings
    Interaction tracking8.917 Ratings00 Ratings
    Channel / partner relationship management9.014 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    9.3
    2 Ratings
    19% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Case management9.11 Ratings00 Ratings
    Call center management9.11 Ratings00 Ratings
    Help desk management9.62 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.6
    19 Ratings
    11% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Lead management8.919 Ratings00 Ratings
    Email marketing8.22 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.8
    19 Ratings
    13% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Task management8.319 Ratings00 Ratings
    Billing and invoicing management9.11 Ratings00 Ratings
    Reporting9.018 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.3
    19 Ratings
    8% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Forecasting9.019 Ratings00 Ratings
    Pipeline visualization8.319 Ratings00 Ratings
    Customizable reports7.519 Ratings00 Ratings
    Customization
    Comparison of Customization features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.3
    19 Ratings
    8% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Custom fields8.219 Ratings00 Ratings
    Custom objects8.018 Ratings00 Ratings
    Scripting environment9.11 Ratings00 Ratings
    API for custom integration8.117 Ratings00 Ratings
    Security
    Comparison of Security features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.2
    18 Ratings
    2% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Single sign-on capability8.317 Ratings00 Ratings
    Role-based user permissions8.218 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.4
    17 Ratings
    11% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Social data8.017 Ratings00 Ratings
    Social engagement8.717 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.5
    17 Ratings
    12% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Marketing automation7.917 Ratings00 Ratings
    Compensation management9.11 Ratings00 Ratings
    Platform
    Comparison of Platform features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    8.2
    17 Ratings
    7% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Mobile access8.217 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.2100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Coevera and Salesforce Agentforce Marketing
    Feature
    Coevera
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.624 Ratings
    Best Alternatives
    CoeveraAgentforce Marketing
    Small Businesses
    Salesflare
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CoeveraAgentforce Marketing
    Likelihood to Recommend
    9.0
    (20 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    8.1
    (114 ratings)
    Usability
    9.7
    (10 ratings)
    8.5
    (37 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.9
    (10 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    CoeveraAgentforce Marketing
    Likelihood to Recommend
    Coevera
    Pipeliner CRM is very flexible, easy to work with, data capturing is at [its] best, its integration to other major software’s and it aids in the monitoring of the core work process. One distinctive feature is it is very easy to learn without extensive training. This really helps in the [execution] of the task in our organization.
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Coevera
    • Clear and easy visualisation of Sales Process
    • Great capability in reporting both in-app with 'filter' and reporting module built-in is easy to use
    • Reporting into pivot table is also easy and very useful
    • Mobile app has always been very good and easy to use since 2015
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Coevera
    • The product development team at Pipeliner CRM always seems to be a step or two ahead of what I'm experiencing. Therefore they've already addressed improvements I could have suggested. They are really in touch with their users and overall user experience.
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Coevera
    Currently the company is using the Pipeliner CRM because we believe it is a tool that puts the customer as the main focus of business processes in order to understand and anticipate their needs, and then serve them in the best way.
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Coevera
    I gave that rating level because it reflects both my satisfaction and expectations about PipelinerCRM.Plus, the adoption rate of this software. I mean the usability rate is very low. It just takes, for learning, a couple of hours less than three days roughly. Return on time investment is low also.
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Coevera
    No answers on this topic
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Coevera
    No answers on this topic
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Coevera
    The support from Pipeliner CRM is superb; they have instant customer support and they are on time. They also give enough knowledge of sales and other material for the knowledge. They also have AI in the support by talking with customer support directly from the web or app and so on.
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Coevera
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Coevera
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Coevera
    No answers on this topic
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Coevera
    The most important reason for selecting pipeliner CRM:-exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly. Users can easily customize what they see to make the system their own. Best user interface & fast to learn.
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Coevera
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Coevera
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Coevera
    • As a VisualCRM tool, our clients sales teams seem to accelerate their deal closes.
    • The visual tools allow those "no good deals" to be spotted and resource usage limited.
    • A great tool to manage those "pipelines" within the company. A pipe is really a series of actions that constitute a planned result.
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Coevera Screenshots

    Screenshot of Pipeliner CRM — A sales enablement tool focused  on pipeline management, sales process & analytics.Screenshot of Can be used with email such as MS Outlook, gmailScreenshot of The pipeline view, to review and forecast sales, manage revenue risk, collaborate with a sales teamScreenshot of Pipeliner CRM opportunity viewScreenshot of Analytics: analyse win/loss rates, review sales person/team/territory performance, set key sales metrics & goals, leading & lagging indicatorsScreenshot of Visual Sales Tool: designed to cut through the noise, focuses on high value activities, everything in one place (no need for multiple tools)

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.