Cognism vs. D&B Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.3 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
D&B Optimizer
Score 10.0 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Pricing
CognismD&B Optimizer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismD&B Optimizer
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismD&B Optimizer
Features
CognismD&B Optimizer
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
10% above category average
D&B Optimizer
5.7
2 Ratings
30% below category average
Advanced search8.84 Ratings3.52 Ratings
Identification of new leads8.04 Ratings5.12 Ratings
List quality8.34 Ratings5.12 Ratings
List upload/download9.34 Ratings8.02 Ratings
Ideal customer targeting8.04 Ratings4.42 Ratings
Load time/data access9.04 Ratings8.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
1% above category average
D&B Optimizer
6.8
2 Ratings
13% below category average
Contact information8.04 Ratings6.92 Ratings
Company information7.84 Ratings6.22 Ratings
Industry information7.84 Ratings7.12 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
D&B Optimizer
6.9
2 Ratings
8% below category average
Lead qualification process7.74 Ratings6.01 Ratings
Smart lists and recommendations7.84 Ratings6.02 Ratings
Salesforce integration9.73 Ratings9.02 Ratings
Company/business profiles8.04 Ratings4.32 Ratings
Alerts and reminders9.33 Ratings00 Ratings
Data hygiene8.33 Ratings8.82 Ratings
Automatic data refresh7.74 Ratings6.22 Ratings
Tags7.84 Ratings00 Ratings
Filters and segmentation9.34 Ratings8.21 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
25% above category average
D&B Optimizer
7.3
1 Ratings
2% below category average
Sales email templates10.02 Ratings00 Ratings
Append emails to records9.02 Ratings7.31 Ratings
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CognismD&B Optimizer
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TechTarget Priority Engine
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Score 10.0 out of 10
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Score 10.0 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
CognismD&B Optimizer
Likelihood to Recommend
9.5
(6 ratings)
8.0
(2 ratings)
Usability
8.8
(4 ratings)
-
(0 ratings)
User Testimonials
CognismD&B Optimizer
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
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Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
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Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
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Dun & Bradstreet
  • Sometimes missing records
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Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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Dun & Bradstreet
No answers on this topic
Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
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Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.