CommuniGator vs. Iterable

I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads.

Incentivized

I've used several different email platforms and Iterable is by far the best. Their platform was very easy to use and perfect for both someone who's new to email marketing and someone who's worked in emails for 20+ years. They created a great way to organize all templates through folders and labels. It's easy to navigate through insights and specific campaigns. Iterable's strong suit is how they use user attributes to create highly segmented, highly dynamic campaigns.

Incentivized

• Email Design Interface - drag & drop.
• Workflow interface - drag & drop.
• Live chat/customer service.

Incentivized

• Iterable's customer support, both through the account manager and their live chat and email responses, is great.
• The flexibility with third-party integrations made getting our project off the ground fairly simple.
• The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.

Incentivized

• Minor bugs in the interface sometimes take a while to fix.
• Sometimes export fields change.

Incentivized

• user ID as primary method for your database as opposed to email as users can have multiple email addresses.
• More info included in errors/alerts
• Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.

Incentivized

Extremely easy to use, deeply integrated into our infrastructure

Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.

Incentivized

Iterable is always available when we use it. I'm also subscribed to the status page and they rarely have any outages. When they do, they do a great job of providing frequent updates to customers.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc...

Incentivized

The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms

Incentivized

We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.

Incentivized

• Increased opt-ins using the pop-up functionality.
• Increased opt-ins using the forms functionality.
• Increased opt-ins using gated content through forms & landing zones.

Incentivized

• We have scaled subscription reactivations from a small organic trickle to targeted campaigns, allowing us to create a much higher flow of reactivation month over month
• We have scaled lead conversion into thousands of daily sign-ups through customized communication journeys
• We have saved time and costs for our engineering teams because we're able to build messaging journeys through Iterable rather than having to encode them within the product itself

Incentivized