Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
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Tumblr
Score8 out of 10
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Tumblr is a very easy to use microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private.
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Pricing
Compendium (discontinued)
Tumblr
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Compendium (discontinued)
Tumblr
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Compendium (discontinued)
Tumblr
Content Creation
Comparison of Content Creation features of Compendium (discontinued) and Tumblr
Feature
Compendium (discontinued)
7.2
6 Ratings
8% below category average
Tumblr
-
Ratings
Ideation
6.36 Ratings
00 Ratings
Approval workflows
9.16 Ratings
00 Ratings
Content collaboration
7.66 Ratings
00 Ratings
Content calendar
7.56 Ratings
00 Ratings
Network for content licensing/production
5.54 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Compendium (discontinued) and Tumblr
Feature
Compendium (discontinued)
6.6
6 Ratings
17% below category average
Tumblr
-
Ratings
Content hub
6.56 Ratings
00 Ratings
Forms / Gated content
6.14 Ratings
00 Ratings
Embedded CTAs
7.15 Ratings
00 Ratings
Content distribution
7.25 Ratings
00 Ratings
Content promotion
6.14 Ratings
00 Ratings
Content automation
6.75 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Compendium (discontinued) and Tumblr
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Tumblr can be complicated when it comes to using it in a work setting. With the privacy options being somewhat limited, you will want to make sure that your staff are only sharing information that they are comfortable with in the public realm. You'll need to put some effort into designing an appropriate policy that covers the use of Tumblr and what content can be shared. If you're simply finding a way to engage staff and perhaps show outsiders what it is like to work at your organization, it can be used quite effectively, but you have to be mindful of how involved it gets.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It can be hard to get followers, similar to Twitter.
Also similar to Twitter, its possible to get followers that are in no way interested in your business and seeking to promote themselves.
If you want to use Tumblr to promote your products online, it can be a trial and error process that can be frustrating for businesses that have little experience with photography.
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Because of its ease of use - both on desktop and mobile - and the perks of being able to schedule a post for future release, Tumblr is a tool that we plan to continue using in the long term. Despite feeling like a primairly one-sided tool, it can also start conversations online, which is something for which we are always striving.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Tumblr is an easy to use tool. If you're looking for a simple platform that isn't complicated Tumblr works well. There are even ways to embed it to a company website.
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Tumblr turns out to be better than Facebook Pages as it allows the pages to be in the form of customizable templates. It doesn't conform to specific rules for publications beyond the provided templates. Compared to WordPress, Tumblr is much simpler to use. It doesn't require any page management skills.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info