Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
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Twilio SendGrid
Score 6.9 out of 10
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Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Compendium (discontinued)
Twilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Compendium (discontinued)
Twilio SendGrid
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Compendium (discontinued)
Twilio SendGrid
Features
Compendium (discontinued)
Twilio SendGrid
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
6 Ratings
9% below category average
Twilio SendGrid
-
Ratings
Ideation
6.36 Ratings
00 Ratings
Approval workflows
9.16 Ratings
00 Ratings
Content collaboration
7.66 Ratings
00 Ratings
Content calendar
7.56 Ratings
00 Ratings
Network for content licensing/production
5.54 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
18% below category average
Twilio SendGrid
-
Ratings
Content hub
6.56 Ratings
00 Ratings
Forms / Gated content
6.14 Ratings
00 Ratings
Embedded CTAs
7.15 Ratings
00 Ratings
Content distribution
7.25 Ratings
00 Ratings
Content promotion
6.14 Ratings
00 Ratings
Content automation
6.75 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
12% below category average
Twilio SendGrid
-
Ratings
Audience profiling and targeting
6.15 Ratings
00 Ratings
Closed-loop tracking and reporting
6.14 Ratings
00 Ratings
Content performance analytics
8.26 Ratings
00 Ratings
Campaign optimization dashboard
6.45 Ratings
00 Ratings
Competitive analytics
6.35 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Compendium (discontinued)
-
Ratings
Twilio SendGrid
7.0
50 Ratings
13% below category average
WYSIWYG email editor
00 Ratings
8.737 Ratings
Dynamic content
00 Ratings
6.940 Ratings
Ability to test dynamic content
00 Ratings
5.138 Ratings
Landing pages
00 Ratings
8.024 Ratings
A/B testing
00 Ratings
8.830 Ratings
Mobile optimization
00 Ratings
8.438 Ratings
Email deliverability reporting
00 Ratings
6.050 Ratings
List management
00 Ratings
5.744 Ratings
Triggered drip sequences
00 Ratings
5.624 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
-
Ratings
Twilio SendGrid
6.7
50 Ratings
14% below category average
Dashboards
00 Ratings
5.748 Ratings
Standard reports
00 Ratings
6.248 Ratings
Custom reports
00 Ratings
8.131 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
Managing email lists / audiences is easy with features like groups and segments.
They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
Provides clear / easy-to-read analytics of email campaigns.
I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
Helping with warming up our dedicated IP for the best-sending score.
We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
Transactional email sequences would be a huge plus.
Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
Better reporting and split reporting between transactional and marketing emails.
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.