Comscore Ad Metrix vs. D&B Connect

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.

It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.

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Overall, the program can assist any size company with all credit
reference needs. We have not run into any issues other than the overall
cost of the program and the fact that you have to use additional funds
to seek information on international customers.

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• Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
• Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
• Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.

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• Searching people who have the intent to buy your services or products.
• It has as very good filter that helps pinpoint your targeted audience.
• It has a large pool of contacts within the company, so helps to reach out to the right person via several connections.
• The data available is fresh and current.

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• Deeper measurement in mobile, social and SVOD/OTT
• Major networks are not included (e.g. Turn DMP)
• Reach/frequency tool only allows for input of demo guarantee targeting

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• in my opinion having to split usage between United States and International does not make sense on why this needs to be done....recommend eliminating this
• need for improvement on error resolution....when an error is found the D&B resolution team is EXTREMELY difficult to work with...very clunky and automated when there is a need for personnal interaction

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Great tool

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For more advanced uses, it's hard to get it functioning properly right out of the box. It definitely takes some fiddling to get the systems up and running, especially if you have multiple streams of data that need to be managed across systems.

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The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.

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Great Support

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Very Satisfied

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They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites

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Not at the top, but pretty good compared to others. The price and overall usability of the solution would put it in the top 5 options from what I have used. If D&B can make more updates and improvements, then there is potential to be better in the near future.

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slightly on the higher side but worth it.

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• I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.

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• ROI can be achieved anywhere between 6 to 12 months depending upon your business.
• The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
• The data accuracy sometimes can be bad leading to bad domain reputation.

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