Conductor vs. DemandScience

Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.

Incentivized

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

Incentivized

• Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
• Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
• Competitor research (compare how competition is ranking and track organic market share)
• Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)

Incentivized

• Client Service/ Account Management
• Flexible in terms of reporting and can provide more than one per week
• Prompt in turning around previews and other client deliverables
• Competitive pricing and good coverage across EMEA markets and Middle East
• Access to senior decision makers in the business

Incentivized

• It is a single host only, which means that if your website spans mulitple subdomains it falls down
• It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
• Some of the issues it highlights aren't always issues, and so you need an expert user

• Management and attention to detail - several items slip through the cracks.
• Coordination between account management and invoicing has been sloppy.
• Better intent data to match profiles.
• Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."

Incentivized

Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.

It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.

Incentivized

I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

Always works when I've needed it

Incentivized

Sometimes reports can take some time to load

Incentivized

It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on

Incentivized

The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.

Incentivized

Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer

Incentivized

I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.

Incentivized

Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.

Incentivized

Many features

Incentivized

• The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
• I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
• Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.

Incentivized

• Delivered quality leads that had engaged with our top of funnel content
• Added quality contacts to our marketing database
• Cost per lead slightly higher than some other vendors
• Quick to set up, launch and deliver the campaign once everything in place
• Excellent account management and named-person support

Incentivized