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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conductor

    Score9.6 out of 10
    N/AConductor is an enterprise AEO platform that provides unified AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor states its current customers include global brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.N/A

    Planful

    Score8.4 out of 10
    Enterprise companies (1,001+ employees)
    Planful is a cloud-based enterprise performance management (EPM) suite. It includes financial applications for modeling, planning, consolidation, reporting and analytics.N/A
    Pricing
    ConductorPlanful
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ConductorPlanful
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details—Pricing is highly dependent on the complexity and scope of the implementation.
    More Pricing Information
    Community Pulse
    ConductorPlanful
    Considered Both Products
    Conductor
    No answer on this topic
    Planful
    Chose Planful
    Planful is nice for the reporting option. SAP Concur doesn't so much have an option where you can see physical reports. You can easily report on the tool and send reimbursement requests and such, but you have to use multiple tools if you use Concur and want to see any sort of …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    60 Answers
    97%
    Would buy again
    101 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    52 Answers
    99%
    Delivers good value for the price
    90 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    63 Answers
    98%
    Happy with the feature set
    102 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    53 Answers
    90%
    Lived up to sales and marketing promises
    60 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    51 Answers
    84%
    Implementation went as expected
    67 Answers
    Features
    ConductorPlanful
    SEO
    Comparison of SEO features of Conductor and Planful
    Feature
    Conductor
    8.6
    282 Ratings
    11% above category average
    Planful
    -
    Ratings
    Keyword analysis9.4267 Ratings00 Ratings
    Backlink management8.394 Ratings00 Ratings
    SERP ranking tracking8.9252 Ratings00 Ratings
    Page grader9.2133 Ratings00 Ratings
    Competitive analysis8.2268 Ratings00 Ratings
    Site audit / diagnostics9.5253 Ratings00 Ratings
    Site recommendations7.7265 Ratings00 Ratings
    Task management7.9102 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Conductor and Planful
    Feature
    Conductor
    8.7
    249 Ratings
    14% above category average
    Planful
    -
    Ratings
    Local SEO8.9200 Ratings00 Ratings
    Social SEO8.135 Ratings00 Ratings
    Mobile SEO9.6217 Ratings00 Ratings
    Global SEO8.4210 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Conductor and Planful
    Feature
    Conductor
    9.6
    265 Ratings
    13% above category average
    Planful
    -
    Ratings
    Multi-domain support9.5235 Ratings00 Ratings
    Integration with web analytics tools9.6249 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    6.1
    64 Ratings
    21% below category average
    Pixel Perfect reports00 Ratings6.933 Ratings
    Customizable dashboards00 Ratings5.057 Ratings
    Report Formatting Templates00 Ratings6.555 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    7.5
    104 Ratings
    3% below category average
    Drill-down analysis00 Ratings8.4103 Ratings
    Formatting capabilities00 Ratings7.0104 Ratings
    Report sharing and collaboration00 Ratings7.197 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    7.4
    86 Ratings
    7% below category average
    Publish to Web00 Ratings8.433 Ratings
    Publish to PDF00 Ratings6.477 Ratings
    Report Versioning00 Ratings6.555 Ratings
    Report Delivery Scheduling00 Ratings8.566 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    6.1
    51 Ratings
    19% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings5.040 Ratings
    Location Analytics / Geographic Visualization00 Ratings6.42 Ratings
    Predictive Analytics00 Ratings6.044 Ratings
    Pattern Recognition and Data Mining00 Ratings7.33 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    8.9
    103 Ratings
    6% above category average
    Multi-User Support (named login)00 Ratings8.496 Ratings
    Role-Based Security Model00 Ratings8.894 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.595 Ratings
    Report-Level Access Control00 Ratings8.855 Ratings
    Single Sign-On (SSO)00 Ratings9.778 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    2.3
    42 Ratings
    105% below category average
    Responsive Design for Web Access00 Ratings2.540 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings2.230 Ratings
    Budgeting, Planning, and Forecasting
    Comparison of Budgeting, Planning, and Forecasting features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    8.7
    156 Ratings
    8% above category average
    Long-term financial planning00 Ratings8.7139 Ratings
    Financial budgeting00 Ratings9.0155 Ratings
    Forecasting00 Ratings9.0146 Ratings
    Scenario modeling00 Ratings7.8131 Ratings
    Management reporting00 Ratings9.0149 Ratings
    Consolidation and Close
    Comparison of Consolidation and Close features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    8.0
    118 Ratings
    3% above category average
    Financial data consolidation00 Ratings9.3107 Ratings
    Journal entries and reports00 Ratings7.886 Ratings
    Multi-currency management00 Ratings7.470 Ratings
    Intercompany Eliminations00 Ratings7.773 Ratings
    Minority Ownership00 Ratings6.939 Ratings
    Local and consolidated reporting00 Ratings7.789 Ratings
    Detailed Audit Trails00 Ratings9.187 Ratings
    Financial Reporting and Compliance
    Comparison of Financial Reporting and Compliance features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    7.6
    152 Ratings
    7% below category average
    Financial Statement Reporting00 Ratings8.8133 Ratings
    Management Reporting00 Ratings8.8143 Ratings
    Excel-based Reporting00 Ratings7.0141 Ratings
    Automated board and financial reporting00 Ratings6.5114 Ratings
    XBRL support for regulatory filing00 Ratings7.13 Ratings
    Analytics and Reporting
    Comparison of Analytics and Reporting features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    5.9
    104 Ratings
    24% below category average
    Personalized dashboards00 Ratings5.191 Ratings
    Color-coded scorecards00 Ratings2.555 Ratings
    KPIs00 Ratings7.476 Ratings
    Cost and profitability analysis00 Ratings6.975 Ratings
    Key Performance Indicator setting00 Ratings6.963 Ratings
    Benchmarking with external data00 Ratings6.410 Ratings
    Integration
    Comparison of Integration features of Conductor and Planful
    Feature
    Conductor
    -
    Ratings
    Planful
    8.9
    140 Ratings
    10% above category average
    Flat file integration00 Ratings9.5105 Ratings
    Excel data integration00 Ratings7.8130 Ratings
    Direct links to 3rd-party data sources00 Ratings9.596 Ratings
    Best Alternatives
    ConductorPlanful
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    IBM Planning Analytics
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Oracle Fusion Cloud Enterprise Performance Management
    Score7.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConductorPlanful
    Likelihood to Recommend
    8.5
    (283 ratings)
    8.8
    (164 ratings)
    Likelihood to Renew
    8.7
    (15 ratings)
    8.7
    (23 ratings)
    Usability
    6.4
    (155 ratings)
    8.2
    (21 ratings)
    Availability
    10.0
    (1 ratings)
    8.2
    (4 ratings)
    Performance
    7.0
    (1 ratings)
    9.1
    (3 ratings)
    Support Rating
    8.8
    (236 ratings)
    9.0
    (22 ratings)
    In-Person Training
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    3.7
    (8 ratings)
    7.3
    (9 ratings)
    Configurability
    9.0
    (1 ratings)
    8.2
    (2 ratings)
    CPA Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    5.3
    (4 ratings)
    Product Scalability
    9.0
    (1 ratings)
    8.2
    (2 ratings)
    Vendor post-sale
    9.6
    (2 ratings)
    7.4
    (4 ratings)
    Vendor pre-sale
    7.8
    (2 ratings)
    9.1
    (2 ratings)
    User Testimonials
    ConductorPlanful
    Likelihood to Recommend
    Conductor
    Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces.
    Incentivized
    Read full review
    Planful
    Planful is initially easy to setup and if a company is already using a mid layer to transform and standardise GL data, management reports can be set up in days, not weeks or months. Budgeting template setup does get some getting used to but the training provided by Planful is sufficient to get going and learn along the way. Building custom reports is straightforward and the interface is user-friendly, therefore the accounting team can get going without the need for technical specialists getting involved. Budget and forecasting is flexible and drivers of revenue and cost can be created in Planful and customised by Unit or Geography.
    Read full review
    Pros
    Conductor
    • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
    • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
    • A content guidance tool that is unmatched by any other product available in the market.
    Incentivized
    Read full review
    Planful
    • It aggregates data from different sources well, allowing me to report on a wide variety of metrics that interrelate.
    • I can build detailed reports so that my monthly and weekly reporting is done more efficiently
    • I like the tools that I am using to create dedicated models for forecasting and budgeting purposes
    Incentivized
    Read full review
    Cons
    Conductor
    • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
    • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
    Incentivized
    Read full review
    Planful
    • Dashboarding could be more flexible and easier to use.
    • Dynamic Reporting has room for flexibility with nesting, dimension names showing up instead of “All,” and overall flexibility.
    • Make Analyze view in Spotlight more intuitive.
    • A high-level onboarding guide to understanding the different components of Planful, data flows, and tips & tricks.
    Incentivized
    Read full review
    Likelihood to Renew
    Conductor
    Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
    Read full review
    Planful
    Our new Comptroller understands the value of Planful, and we plan to utilize it further in the organization to enhance external reporting. Strangely enough, Planful had not previously been embraced by the former CFO, who argued that we were running two sets of books (of course, we were not). Fortunately, the before mentioned reconciliation of EBITDA to Net Income demonstrated that to the banks.
    Incentivized
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    Usability
    Conductor
    I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
    Read full review
    Planful
    The tool is extremely adaptable, and it enables very quick querying to give us opportunity to gain live insights into the business. Given its adaptability, we are also able to create scenario analyses very quickly in rapidly changing environments. The formatting also enables us to provide this information in a very consumable manner.
    Incentivized
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    Reliability and Availability
    Conductor
    Always works when I've needed it
    Incentivized
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    Planful
    I only give a 9 rating rather than a 10 rating because it seems that every day around 2pm we see a slowdown in the use of Planful. I have requested our internal IT department verify that it is not an internal issue and have been assured it is the tool. We have not yet reached out to Planful to do extensive research to solve this issue.
    Read full review
    Performance
    Conductor
    Sometimes reports can take some time to load
    Incentivized
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    Planful
    Again, the system is very reliable and, for the most part, runs very quick and smooth. When running larger queries, it does take some time, and during budgeting season our users experienced slower loading times, but nothing that raises concerns outside of normal network issues. Occasionally, as with any software we use, it will crash and you have to restart, but that does not happen very often.
    Read full review
    Support Rating
    Conductor
    The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls.
    Incentivized
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    Planful
    Sometimes we get great help when using Planful's support team and other times we don't. In particular, there is one person that often responds to our support tickets who is less than helpful, hence the reason for the 5 out of 10 rating. As a result, most of the time we reach out to our Planful consulting group as they provide faster and better support
    Read full review
    In-Person Training
    Conductor
    Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
    Incentivized
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    Planful
    My team has attended training offered several times before/during the Planful Perform conference. This training has been extremely useful and we always learn something we didn't know prior to the training. The trainers are always very knowledgeable and more than willing to help each and every user after the training with specific questions regarding their environment. Planful also offers training and certifications on their training hub. I have completed a couple of the certifications. The courses are easy to follow along with and very informative. Additionally, Planful schedules webinars pretty regularly. They'll email their customers and allow you to register to participate live. They also record these sessions so you can refer back to them at a later date or if you are unable to attend at the time the webinar is offered, you can register anyway and get access to the recording. Their training has improved year over year!
    Incentivized
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    Online Training
    Conductor
    No answers on this topic
    Planful
    Planful provides a lot of online training support. There's so many options for training. Admin Learning Courses, User Learning Courses. Plus they have several webinars devoted to the tool and the new features they release. New Releases can be practiced in a Sandbox Environment prior to going live in Production
    Incentivized
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    Implementation Rating
    Conductor
    I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
    Incentivized
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    Planful
    After going through the initial implementation with Host Analytics and a re-implementation with Cervello (due to an ERP change, not due to a poor initial implementation), I've learned that you really must rely on your internal staff to bear most of the implementation burden. Use the vendor or partners for ideas and best-practice suggestions, and some of the easy-but-time-consuming work. Since you will ultimately be using and maintaining the application, you should be able to do most of it yourself.
    Incentivized
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    Alternatives Considered
    Conductor
    We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises
    Incentivized
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    Planful
    Prior to joining the company, we tried to implement Vena but were unsuccessful. There we're a few reasons it didn't work out, but a lot of it related to the implementation team they provided. In just the first week with Planful, we achieved more progress than we did in several months with Vena.
    Incentivized
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    Scalability
    Conductor
    Many features
    Incentivized
    Read full review
    Planful
    From our experience, Planful is only used in 2 overhead departments in our organization. We easily added another overhead department, but they decided against using Planful for their workforce and financial planning. Removing them from our environment was extremely easy.
    Incentivized
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    Return on Investment
    Conductor
    • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
    • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
    • All this extra traffic, gave us more leads, therefore more sales!
    Read full review
    Planful
    • Has allowed users to view a real-time P&L in a way they weren't able to do with Qlik.
    • Budget to Actual analysis has become much more streamlined and actionable
    • Long-range plan process has been significantly streamlined and a lot of time has been cut out of the process.
    Incentivized
    Read full review
    ScreenShots

    Conductor Screenshots

    Screenshot of Conductor's AI search performance metrics. Conductor helps to ensure a brand appears everywhere audience searches—from ChatGPT and Perplexity to Google AIO and AI Mode.Screenshot of website performance analytics that tie AI and search performance together and create visibility into how search impacts business goals. Viewers can analyze AI traffic alongside engagement and conversion metrics.Screenshot of an example of the available competitive intelligence. Viewers can analyze the competition's strategy and compare market share in both AI and traditional search to identify opportunities.Screenshot of the AI Topic Map, used to automate content strategy. As AI generation becomes a commodity, knowing what content to create becomes an competitive advantage. The AI Topic Map can be used to spot where to create or optimize content for the biggest impact.Screenshot of the AI Writing Assistant. The Writing Assistant orchestrates personalized content that fuses brand guidelines, competitors, knowledge sources, and real-time search insights to produce content that’s strategically designed to win with audiences and AI answer engines.Screenshot of AI Bot Crawling Analysis, used to find and fix the errors that make a site invisible to AI. Viewers can diagnose the technical errors that make the best pages invisible to LLMs. This dashboard transforms complex server logs into a simple workflow where viewers can monitor crawl frequency, optimize the crawl budget, and ensure that a brand's most valuable content is discoverable.

    Planful Screenshots

    Screenshot of the Planful Planform DashboardScreenshot of Planful for FinanceScreenshot of Planful for MarketingScreenshot of ReportsScreenshot of a Capacity Planning TemplateScreenshot of Integrations