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Contentful vs. iSpring Market (discontinued) vs. Webflow

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    iSpring Market (discontinued)

    Score9.5 out of 10
    N/AA system used to help launch a digital marketplace with a course catalog, user management, and promotion options. The product was discontinued in 2024.

    $77

    per month

    Webflow

    Score8.5 out of 10
    N/AWebflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

    $18

    per month

    Pricing
    ContentfuliSpring Market (discontinued)Webflow
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    500 users, 25 Gb
    $77
    per month billed annually
    1000 users, 50 Gb
    $147
    per month billed annually
    2000 users, 100 Gb
    $277
    per month billed annually
    Basic
    $18
    per month
    CMS
    $29
    per month
    Ecommerce - Standard
    $42
    per month
    Business
    $49
    per month
    Ecommerce - Plus
    $84
    per month
    Ecommerce - Advanced
    $235
    per month
    Offerings
    Pricing Offerings
    ContentfuliSpring Market (discontinued)Webflow
    Free Trial
    YesYesYes
    Free/Freemium Version
    YesNoYes
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details—With iSpring Market, you pay only for active users (who pay for training courses or view two or more free courses).Up to a 22% discount available for annual pricing.
    More Pricing Information
    Community Pulse
    ContentfuliSpring Market (discontinued)Webflow
    Considered Multiple Products
    Contentful
    Chose Contentful
    Webflow is stronger in terms of being a WYSIWYG platform. Contentful however is easier for us to integrate with our many other services that need to be orchestrated by a single application, which we accomplish by creating and referencing Contentful components and entries. Webflo…
    Incentivized
    Discontinued Products
    No answer on this topic
    Webflow
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    No answers on this topic
    86%
    Would buy again
    19 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    90%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    86%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    84%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    No answers on this topic
    90%
    Implementation went as expected
    18 Answers
    Features
    ContentfuliSpring Market (discontinued)Webflow
    Security
    Comparison of Security features of Contentful and iSpring Market (discontinued) and Webflow
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    iSpring Market (discontinued)
    -
    Ratings
    Webflow
    7.8
    16 Ratings
    6% below category average
    Role-based user permissions8.510 Ratings00 Ratings7.816 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and iSpring Market (discontinued) and Webflow
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    iSpring Market (discontinued)
    -
    Ratings
    Webflow
    8.3
    13 Ratings
    6% above category average
    API9.311 Ratings00 Ratings8.213 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings8.311 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and iSpring Market (discontinued) and Webflow
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    iSpring Market (discontinued)
    -
    Ratings
    Webflow
    8.1
    19 Ratings
    3% above category average
    WYSIWYG editor7.34 Ratings00 Ratings8.019 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings8.418 Ratings
    Admin section9.311 Ratings00 Ratings6.619 Ratings
    Page templates7.64 Ratings00 Ratings8.118 Ratings
    Library of website themes7.52 Ratings00 Ratings8.315 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings9.519 Ratings
    Publishing workflow9.312 Ratings00 Ratings8.518 Ratings
    Form generator7.01 Ratings00 Ratings7.115 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and iSpring Market (discontinued) and Webflow
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    iSpring Market (discontinued)
    -
    Ratings
    Webflow
    7.4
    19 Ratings
    2% below category average
    Content taxonomy10.011 Ratings00 Ratings7.014 Ratings
    SEO support10.09 Ratings00 Ratings8.416 Ratings
    Bulk management9.08 Ratings00 Ratings6.416 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings7.417 Ratings
    Community / comment management9.01 Ratings00 Ratings7.613 Ratings
    Online Storefront
    Comparison of Online Storefront features of Contentful and iSpring Market (discontinued) and Webflow
    Feature
    Contentful
    -
    Ratings
    iSpring Market (discontinued)
    6.7
    1 Ratings
    15% below category average
    Webflow
    -
    Ratings
    Product catalog & listings00 Ratings8.21 Ratings00 Ratings
    Product management00 Ratings7.31 Ratings00 Ratings
    Visual customization00 Ratings4.51 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Contentful and iSpring Market (discontinued) and Webflow
    Feature
    Contentful
    -
    Ratings
    iSpring Market (discontinued)
    8.2
    1 Ratings
    2% below category average
    Webflow
    -
    Ratings
    eCommerce security00 Ratings8.21 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Contentful and iSpring Market (discontinued) and Webflow
    Feature
    Contentful
    -
    Ratings
    iSpring Market (discontinued)
    6.4
    1 Ratings
    18% below category average
    Webflow
    -
    Ratings
    Promotions & discounts00 Ratings6.41 Ratings00 Ratings
    Best Alternatives
    ContentfuliSpring Market (discontinued)Webflow
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    ContentfuliSpring Market (discontinued)Webflow
    Likelihood to Recommend
    8.3
    (13 ratings)
    8.2
    (1 ratings)
    8.6
    (22 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    8.5
    (14 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    1.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    1.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    -
    (0 ratings)
    6.5
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    ContentfuliSpring Market (discontinued)Webflow
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    Discontinued Products
    iSpring Market is suited for small organizations with limited staff and limited IT resources. Allowing users to self-register is a huge time-saver for small organizations. SEO, Google Tag Manager and SSO are included and easy to set up. For the most part, the documentation is good and the help desk provides timely customer service. iSpring Market is not the best tool for larger and more sophisticated organization. It's extremely difficult to get global reporting data, it doesn't import data from other systems, and it only exports a limited amount of data for use in other applications such as business intelligence software.
    Read full review
    Webflow
    Since the purpose in my case is to build a small professional looking site to present project outcomes and other research, I can create custom fields and design experimentations. Webflow builds sites that are super professional, with many amazing templates that don't look cheap. Additionally, I can test responsive layouts. Apart from this, I used 1-2 static pages to illustrate key findings for example what a multilingual site could look like with screenshots without needing CMS in free version, which are all the valuable skills to acquire. Compared to WordPress, Webflow is expensive with limited free features, although it has really cool additional features that will make the site I build stand out.
    Incentivized
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    Discontinued Products
    • It is easy to use.
    • It works with Stripe.
    • The UI is clean and intuitive for customers.
    Read full review
    Webflow
    • Saves time- because I don't have to do double entry of content.
    • It saves money. I like that it is an all-in-one system, so I don't have to host elsewhere.
    • Flexibility - Webflow provides me with a lot of flexibility in my webpage design, allowing me to adjust pages as needed, depending on the content types.
    Incentivized
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    Discontinued Products
    • There are few global reporting features. I can get specific information on a user or a course, but there is no easy way to find users who made an account and didn't enroll in a course. You have to look at every user, or download spreadsheets and search.
    • There are very few hooks available to Zapier to transfer data to other services.
    • You can't transfer data into the iSpring Market using Zapier, so we can't use our member management system to populate courses.
    Read full review
    Webflow
    • Brand recognition is still behind WordPress, which can make it a challenging sell for clients looking to play it safe in their CMS decision.
    • The CMS is ideal for smaller datasets, but higher content sites introduce some minor challenges.
    • Alignment between designers and developers is key prior to implementation. The flexibility of the platform requires careful planning to avoid over-engineering.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Webflow
    It's the perfect balance of GUI and code control
    Incentivized
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Webflow
    Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
    Incentivized
    Read full review
    Reliability and Availability
    Contentful
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Webflow
    In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
    Read full review
    Performance
    Contentful
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Webflow
    In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Webflow
    I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
    Incentivized
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    Discontinued Products
    We picked iSpring Market because of cost, maintenance, and easy of use.
    Read full review
    Webflow
    A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
    Incentivized
    Read full review
    Scalability
    Contentful
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Webflow
    I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    Discontinued Products
    • We have saved thousands of dollars a year in licensing fees compared with other products we used.
    • We have eliminated the need for contractors, to build content for iSpring Market, saving tens of thousands of dollars, because we can publish directly into the system using iSpring Suite.
    • We get 80% fewer help desk requests for enrollment and payment compared to the last two products we used.
    Read full review
    Webflow
    • Webflow vast marketing makes it easy for me to sell the product
    • Webflow has been growing so much in recent year that more and more clients ask for it, and the demand is only increasing.
    • Big companies understand the power of Webflow and big companies tend to have a large budget for their web projects.
    Incentivized
    Read full review
    ScreenShots

    Contentful Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    iSpring Market (discontinued) Screenshots

    Screenshot of CouponsScreenshot of MarketplaceScreenshot of ContentScreenshot of Branded MarketplaceScreenshot of Revenue TrackingScreenshot of Course Description