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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentful

    Score7.6 out of 10
    N/AContentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.

    $0

    Phrase

    Score8.6 out of 10
    Small Businesses (1-50 employees)
    Phrase is a Language Intelligence provider. Its enterprise platform automates, manages, and delivers multilingual content. Global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing…

    $324

    per year

    Pricing
    ContentfulPhrase
    Editions & Modules
    Lite
    $300
    per month
    Community
    Free
    Enterprise
    Custom
    Freelancer & LSP plans - Freelancer
    $27
    per month (billed annually)
    Developer Plan - Software UI/UX
    $525
    per month (billed annually)
    Freelancer & LSP plans - Professional
    $525
    per month (billed annually)
    Business Plan - Team
    $1,245
    per month (billed annually)
    Business & Enterprise Plans
    Custom
    Offerings
    Pricing Offerings
    ContentfulPhrase
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentfulPhrase
    Considered Both Products
    Contentful
    No answer on this topic
    Phrase
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    93%
    Would buy again
    53 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    96%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    95%
    Happy with the feature set
    54 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    29 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    33 Answers
    Features
    ContentfulPhrase
    Security
    Comparison of Security features of Contentful and Phrase
    Feature
    Contentful
    8.5
    10 Ratings
    3% above category average
    Phrase
    -
    Ratings
    Role-based user permissions8.510 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentful and Phrase
    Feature
    Contentful
    9.5
    12 Ratings
    20% above category average
    Phrase
    -
    Ratings
    API9.311 Ratings00 Ratings
    Internationalization / multi-language9.79 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Contentful and Phrase
    Feature
    Contentful
    7.8
    13 Ratings
    1% below category average
    Phrase
    -
    Ratings
    WYSIWYG editor7.34 Ratings00 Ratings
    Code quality / cleanliness9.58 Ratings00 Ratings
    Admin section9.311 Ratings00 Ratings
    Page templates7.64 Ratings00 Ratings
    Library of website themes7.52 Ratings00 Ratings
    Mobile optimization / responsive design4.57 Ratings00 Ratings
    Publishing workflow9.312 Ratings00 Ratings
    Form generator7.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Contentful and Phrase
    Feature
    Contentful
    9.4
    12 Ratings
    22% above category average
    Phrase
    -
    Ratings
    Content taxonomy10.011 Ratings00 Ratings
    SEO support10.09 Ratings00 Ratings
    Bulk management9.08 Ratings00 Ratings
    Availability / breadth of extensions9.08 Ratings00 Ratings
    Community / comment management9.01 Ratings00 Ratings
    Best Alternatives
    ContentfulPhrase
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    No answers on this topic
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentfulPhrase
    Likelihood to Recommend
    8.3
    (13 ratings)
    8.6
    (57 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    9.0
    (3 ratings)
    2.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    ContentfulPhrase
    Likelihood to Recommend
    Contentful
    It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
    Incentivized
    Read full review
    Phrase
    The system is well suited if you also run Trados or any second system. As the system is very expensive and the use of MTUs is rather complicated to understand the best thing is to run most larger projects through Trados or any other CAT tool and then to import it. Large projects are expensive in Phrase Localization Platform so I would recommend it if you have small projects and have enough capacity to carefully check the terminology as the data pulled from the term base is inconsistent. The same applies to the find replace feature which can work great.
    Read full review
    Pros
    Contentful
    • Flexible. This CMS can be easily extended and provide access to dynamic content
    • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
    • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
    Incentivized
    Read full review
    Phrase
    • The QA tool it provides is practical and always handy.
    • Instant QA feature can save time at the end of the process.
    • The possibility to decline a job directly from the platform instead of having to contact the client by email.
    Read full review
    Cons
    Contentful
    • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
    • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
    • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
    Incentivized
    Read full review
    Phrase
    • In the case of EN to JA translation, we enter text and then convert it to get the correct final text (word or phrase) which uses correct Chinese character(s), as there are often multiple Chinese characters with the same reading but different meanings. When those conversion options are displayed, it is usually possible to change our selection among them by hitting the Tab key, but in Phrase, hitting the Tab key makes us leave the text conversion and move to the source segment, so we must make sure to use arrow keys to choose the right conversion option when using Phrase.
    • When there are tag elements used in the source text, the tags must exist in the target text of course, but the tag order also must be the same. The tags cannot be moved around in the segment, which causes problems in the case of the Japanese language, because the word order differs between EN and JA.
    • In the Japanese language, Italics are basically not used, so there must be no texts between the tags which specify Italic font. But then the segment cannot be confirmed and the job status cannot be changed to "Complete".
    Read full review
    Likelihood to Renew
    Contentful
    No answers on this topic
    Phrase
    I use and manage an Academic edition (approx. 15 students) and the corporate license (10 users). In both cases, the features are easy to find, set and use. My students and my translators understand the dynamics of the platform easily and get used to them quickly.
    Read full review
    Usability
    Contentful
    It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
    Incentivized
    Read full review
    Phrase
    It is designed to be a lean system, but that means that things are clustered in weird groups and a lot of trial and error is involved getting the settings right. If something goes wrong first level support is very quick and has very fast answers which are quite typical of first level support and essentially equate to asking you if you have switched it off and on yet. Anything more involved is challenging for support to address.
    Read full review
    Support Rating
    Contentful
    No answers on this topic
    Phrase
    We rarely use support, but most questions were answered in a timely fashion, although we didn't exactly find them satisfactory. That's mostly the fault of the software and not the Support team because we asked for things that Phrase couldn't do.
    Incentivized
    Read full review
    Alternatives Considered
    Contentful
    Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
    Incentivized
    Read full review
    Phrase
    Phrase has a very good user interface that people can quickly learn and start using. Also, its analysis features are top class which helps me provide a detailed estimate to my client based on the file particulars. It has a QA feature that helps me do a very high-quality check before I send out my translation to the client.
    Read full review
    Return on Investment
    Contentful
    • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
    • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
    • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
    Incentivized
    Read full review
    Phrase
    • Positive impact as I have been able to recruit and reach more and new clients.
    • As it is easy to use, I provide high quality translations for my clients.
    • Using TM and Search ensures consistency and my clients appreciate my good work with the help of Phrase.
    Read full review
    ScreenShots

    Contentful Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Phrase Screenshots

    Screenshot of the Phrase dashboard.Screenshot of Phrase's machine translation options.Screenshot of Open ecosystem

Bring your own AI engine, connect with your preferred language service providers, and integrate seamlessly with 50+ tools across your tech stack to keep workflows aligned and scalable.Screenshot of the self-service portal providing on-demand machine translation.Screenshot of Phrase Studio, which is an AI-powered subtitling and dubbing to scale video and multimedia content with speed, consistency, and control.Screenshot of a customizable dashboard designed to surface the data that matters, enabling continuous optimization of workflows, cost, and performance.