Contentsquare vs. Convert Experiences

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentsquare
Score 8.5 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A
Convert Experiences
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Convert Experiences is a flicker-free A/B testing & personalization tool boasting users across 5000+ websites by brands like Sony, Unicef & Jabra. Convert Experiences’ offers enterprise-ready advanced features like multi-page testing, post-segmentation, advanced targeting with 40+ filters, DMP profiling and a secure API. Self-service pricing starts at $699 per month (when paid annually). Includes 90+ out of the box integrations in a privacy compliant platform that uses 1st…
$799
per month
Pricing
ContentsquareConvert Experiences
Editions & Modules
No answers on this topic
Community (Full)
$199
per month
Growth
$999
per month
Expert
$2999
per month
Offerings
Pricing Offerings
ContentsquareConvert Experiences
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details1. Flexible payment plans - start an annual contract or pay by month. 2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why we cap by unique tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result your app tested users are always </= your site's net traffic.
More Pricing Information
Community Pulse
ContentsquareConvert Experiences
Top Pros
Top Cons
Features
ContentsquareConvert Experiences
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Contentsquare
-
Ratings
Convert Experiences
9.0
9 Ratings
5% above category average
a/b experiment testing00 Ratings9.89 Ratings
Split URL testing00 Ratings7.98 Ratings
Multivariate testing00 Ratings9.89 Ratings
Multi-page/funnel testing00 Ratings9.88 Ratings
Cross-browser testing00 Ratings10.05 Ratings
Mobile app testing00 Ratings9.13 Ratings
Test significance00 Ratings9.89 Ratings
Visual / WYSIWYG editor00 Ratings8.17 Ratings
Advanced code editor00 Ratings9.88 Ratings
Page surveys00 Ratings9.11 Ratings
Visitor recordings00 Ratings9.11 Ratings
Preview mode00 Ratings7.76 Ratings
Test duration calculator00 Ratings7.46 Ratings
Experiment scheduler00 Ratings6.95 Ratings
Experiment workflow and approval00 Ratings9.12 Ratings
Dynamic experiment activation00 Ratings8.92 Ratings
Client-side tests00 Ratings10.05 Ratings
Server-side tests00 Ratings8.93 Ratings
Mutually exclusive tests00 Ratings9.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Contentsquare
-
Ratings
Convert Experiences
8.7
9 Ratings
1% below category average
Standard visitor segmentation00 Ratings9.78 Ratings
Behavioral visitor segmentation00 Ratings9.77 Ratings
Traffic allocation control00 Ratings7.08 Ratings
Website personalization00 Ratings8.57 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Contentsquare
-
Ratings
Convert Experiences
9.3
9 Ratings
8% above category average
Heatmap tool00 Ratings9.11 Ratings
Click analytics00 Ratings10.03 Ratings
Scroll maps00 Ratings9.11 Ratings
Form fill analysis00 Ratings9.11 Ratings
Conversion tracking00 Ratings9.97 Ratings
Goal tracking00 Ratings9.78 Ratings
Test reporting00 Ratings9.97 Ratings
Results segmentation00 Ratings9.66 Ratings
CSV export00 Ratings9.24 Ratings
Experiments results dashboard00 Ratings7.18 Ratings
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ContentsquareConvert Experiences
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Medium-sized Companies
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Score 9.0 out of 10
Dynamic Yield
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Score 9.5 out of 10
Enterprises
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Score 9.0 out of 10
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User Ratings
ContentsquareConvert Experiences
Likelihood to Recommend
9.0
(13 ratings)
9.8
(16 ratings)
Likelihood to Renew
7.5
(11 ratings)
9.1
(1 ratings)
Usability
7.0
(1 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.7
(17 ratings)
User Testimonials
ContentsquareConvert Experiences
Likelihood to Recommend
Contentsquare
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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Convert
Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
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Pros
Contentsquare
  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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Convert
  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
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Cons
Contentsquare
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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Convert
  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
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Likelihood to Renew
Contentsquare
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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Convert
Couldn't live without this, no other tool does precisely what we need them to do
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Usability
Contentsquare
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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Convert
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
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Support Rating
Contentsquare
No answers on this topic
Convert
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
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Alternatives Considered
Contentsquare
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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Convert
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
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Return on Investment
Contentsquare
  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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Convert
  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
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ScreenShots

Convert Experiences Screenshots

Screenshot of Stack conditions to build complex goals that can track (almost) any visitor action to determine the test outcome.Screenshot of Get granular with targeting so only the right people view variations. 40+ conditions included.Screenshot of Robust code editor. Write custom code to deploy variations from scratch. JS insertion flexibility.Screenshot of Share-worthy reports that prove test ROI in a way that all stakeholders understand.